Today, there are over 40 million people who go online for just about anything. They shop, book flights, enroll in online schools, rent equipment and other things, or even find a partner in life. It’s thus obvious that there is such a huge market out there, and one of the best ways to reach them is to make sure that you’re visible virtually.

This is the kind of strategy currently implemented by different Indian companies—and so far, they are reaping the fruits of their labor. A very good example will be Sony India. With the help of search engine marketing, which includes search engine optimization, they are able to look forward to continuous growth for their business. They aren’t only able to showcase their products to millions of people all over the world, but they are also able to become more reachable, interactive, or responsive to their customers. In fact, these online marketing efforts translated to an increase of more than 200 percent in their profits compared to 2007 financial reports. Added to the success of Sony India, as well as other companies that went online, is the huge Indian market. There are around 8 million Indian users who actively use the Internet for their various needs. They also realized that they are able to capitalize on their online investments since SEM is cheap compared to other modes of advertising.

On the other hand, the increase use of the World Wide Web for the marketing campaigns of businesses also increased the number of individuals and organizations that offer SEM and SEO services. For the past 4 or 5 years, the rate of SEO specialists has tremendously soared. Others are even focusing on certain business core aspects, such as product branding.

The typical SEM strategies used by these Indian companies are link building, paid listing, and Adwords.

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