If you’re a frequent Google user, like all the other million Internet users, then most likely you have noticed the presence of links to images, videos, and even news articles using the keywords that you entered. This is considered as the newest way of searching through Google, or the Universal Search.
This is beneficial for search engine marketers who are maximizing their online marketing methods through creation of videos, images, and press releases or articles, to name a few. As long as keywords are interrelated and relevant to one central theme, there’s a huge chance that a variety of media files will appear in the search results, which will then increase the chances of getting clicked by an Internet user.
However, this also poses a challenge for the classical webmasters. As you observe, they are more inclined to optimize articles and websites the most, depending on videos and other media files for viral marketing, which form as support for their online marketing strategies.
Nevertheless, to keep things a little easier for you, here are tips that you can follow:-
When Optimizing Documents Besides Microsoft Word. Google spiders can easily spot keywords written in the title field, so you may want to use the targeted phrases in your title and in your subtitle. You can also add them in the description field, such as when you have a Powerpoint slide.
When Optimizing Videos. If your video is less than 100 MB, you may want to upload it in Google Videos, with keywords peppered in the title and video description. But if it’s going to be more than the set limit, you better use a video client software that?s compatible with Google Videos.
You can expect more tips and techniques later on as this new mode of searching through Google is being explored by the experts and masters in search engine optimization.
