RSS, which stands for rich site summary, is a very popular syndication method simply because it’s very simple. All you need to do is to set up an RSS feed, place it in your blog or website, and encourage your visitors to add it to their RSS list. There are also some RSS aggregators that are keyword-based, which means that once the user adds such keywords in their RSS list, there’s a huge possibility that your articles will come up too.

Why are RSS feeds so in demand them?

There are 101 reasons, but let’s focus on the most common ones. First of all, there are a lot of RSS readers available, which means your articles can be read by a much bigger audience. Users of Google, Firefox, and Yahoo, for example, can just click on their RSS icon.

RSS feeds can also update you of what’s new and hot in your niche. For example, if you’re into selling books, you may want to be an affiliate of Amazon, which can further boost your income. Having an Amazon RSS feed into your website, moreover, will inform you of the newest types of books that they are currently offering now, giving you a good head start over those that are not running an RSS feed.

There are also less rigid guidelines when it comes to RSS feeds. Unlike in article directories where you will be banned for keyword stuffing, in RSS feeds, you can publish all those keyword-laden copies and not be afraid of getting a penalty. After all, the decision of being read will still depend on the user.

Most of all, RSS feeds can boost your search engine rankings. With millions of visitors to your page, there’s a chance that your webpage gets linked or clicked multiple times.

So why don’t you use RSS feeds now?