A lot of companies may understand the importance of coming up press releases. However, not all of them know that optimizing them will bring out better and perhaps even best results.
Press release writing & optimization is very much like optimizing articles that you’re going to submit in article directories. You have to make sure that they have keywords peppered all over the copy and that these key phrases are relevant to the business that you have or the industry you are in. Meta tags should also be created, to make it a lot easier for search engine spiders to index your webpage. Moreover, you may like to make sure that they are friendly to search engines, especially Google, by coming up with highly informative and original press releases.
But then, you may ask why. Based on a study conducted, numerous companies and owners of businesses, even consumers, prefer to read news coming from Google and Yahoo than those of CNN, New York Post, NBC, and other news portals. This means that if you’re just going to make your press releases more acceptable to search engines, you can actually reach out to more people and more target customers.
Moreover, when your content is very rich in keywords, they will be easily indexed or added to search engines. You may even obtain a more favorable spot in search engine results. Optimization will also allow the use of RSS feeds, which, when added to other people’s websites, will provide them with instant updates about your business and the industry. Most of all, when you have stable ranking or position in search engines, it becomes a lot easier for your press release to be linked by other websites, thereby increasing your visibility hundred times over.
A well-optimized press release is your ticket for better opportunities and growth for your business.
