Guest blogging is one of the most innovative ways in building online reputation, relationship, and gaining visibility on the web. As this content strategy is gaining more popularity in online marketing, lots of inaccurate information about how it works and on how it should be implemented are scattered around the web. These inaccurate and unproven ideas resulted to misconceptions about the real benefits and advantages that come along with guest blogging.
Guest Blogging is Link-building
Most online professionals, who are not well-adept with online marketing, often mistake guest blogging as link-building. Guest blogging is not link-building and website owners, bloggers, or businesses should know the difference between the two.
Guest blogging as a link-building strategy is a misconception but it can’t be helped. Most guest blogging campaigns nowadays are done to build back-links. This misconception often leads to failure as expectation to build lots of back-links is mostly not achieved. This always results to losing confidence of the efficacy of the strategy, thus prodding website owners or bloggers to stop their campaign.
Guest Blogging always means Good SEO
This misconception comes from the belief that publishing guest articles on high authority websites can instantly improve SEO performance. Guest Blogging is not always good for SEO especially if anchor texts used are not diversified. Too much usage of the same anchor text, especially if top paying keywords are used, can do more harm than good.
Guest blogging has lots of SEO benefits but it cannot help improve your SEO performance all the time. Some guest posts are made to connect with fellow bloggers, some to establish relationships with fellow webmasters and search professionals, and in occasional situations, it helps improve your search rankings.
Guest Blogging should only be done in High Authority Websites
Though there are lots of benefits in publishing guest articles on high authority websites, oftentimes, it is not easy to convince blog owners to accept them. The notion that guest articles should only be published on high authority websites is another misconception on how guest blogging works.
There’s actually no harm in publishing your articles on low PR sites (once in a while) as long as you know that the website has great potential of making it big in the near future. Diversity of inbound links is important in building your back-link profile so publishing a guest article on a website with less page authority is not a bad idea. The idea here in is to make link creation more natural to avoid suspicions from search engines.
Conclusion
Guest blogging is not a run of the mill content marketing strategy. This is the reason why any misconceptions about how it works should be straightened out to let people know of its real potential in business.
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