The day you begin with your website design and development, you start to think about SEO. Generally, many of us know that SEO stands for the Search Engine Optimization. It is at least the beginning of your understanding of ranking high on the search engine’s search results. So, what next, this knowledge does not make you the guru. You need to know more, let’s take a quick learning trip through the general outlook of the SEO.
Paid Results and organic search results
The SERP can be really confusing for web visitors. The search results at the top shown in the shaded box, Two or many be three at some pages, where the top lines says “Ads to “Your search phrase”” are the paid listings or sponsored listing. These have nothing to do with your organic SEO.
The results which are below the shaded box are the organic search results and have everything to do on how you deal with your SEO. These might, into today’s SEO carry a rich snippet or many be without a rich snippet would depend on your web content rating by the search engine.
Keywords in SEO
Well; there has been a lot said about keywords lately. But in today’s SEO, things have changed. Keywords are now replaced by phrases, long tail ends with stress on the search terms your prospect might be using to search the web. Well, keywords are still there, but the format has changed. With the user intent in focus using different variations, synonyms etc could be helpful.
When we talk about density of keywords, well, there had never been a set pattern, but from yesteryears our focus was not to use or over use keywords so as to avoid keyword stuffing
Meta Tags
Meta Tags – the title Tag and the Description tag are still there. You have to prudent and adjust your Title Tag with the new SEO norms. The Description tag which was once filled with important or relevant keywords has now to be adjusted and worded to raise the visitor’s curiosity and force him to click and visit your site.
Crawling v/s Indexing
When you upload new data, new content the activity triggers the search engine BOTs who visit the content and read through – by doing this they crawl your web page, but after crawling the BOTs index your web page, (put the page in their data bank) like the books are shelved in the library ready to be retrieved when needed.
Images need to be optimized too?
Yes, the search engines cannot read images, but then, we must make them able to read the images by adding “ALT text” to the images thus enabling the BOTs to crawl and understand the image and index the images too.
These are simple easy to understand SEO things for new starters. But SEO is not that simple. SEO success will always depend on your SEO goals, the quality of your website, and the quality of the web content, the domain authority and other elements that could take time to figure out.
Hiring professional SEO Company could make a difference, save time leaks and help you to achieve visibility faster. To learn about best practices about website design in SEO read this blog post.
