Majority of the population nowadays owns a smartphone, tablets and other known new gadgets. They used these tech gadgets to surf the internet and do research or shopping. If you are a lawyer and you want to gain new clients, you have to target these large number of gadget users by having a site that is viewable in mobiles. But that doesn’t stop there; you also need to do Search Engine Optimization (SEO) for your mobile site so that you can have greater chances of having more clients due to increased online visibility.
Google recommends a responsive web design as it is crucial to mobile SEO. They can crawl and organize data in your law firm site easily because you will be using one URL and same HTML only. This leads to an enhanced user experience since your potential clients can view the same content on their mobiles anytime and anywhere. With responsive design, you only have to manage one site with different platforms and usability. You will only have to make one set of similar links with one site but different version when doing link building.
Responsive design offers a user-friendly functionality of a mobile site wherein its goals are to provide and deliver the contents to the users. Offering user friendly sites is an important SEO factor according to Google. It is also important to offer users the same platforms and usability of a site whether they are using a desktop, smartphones, tablets, etc.
Users can easily find the contents they are looking for in a site and this can decrease the bounce rate and having a decrease bounce rate helps you increase your SEO ranking more. If lawyers rely only with mobile designs, other users might not be able to view the other contents of their lawyer site, and this can lead to frustration. But with responsive design, they can see the contents in mobile site similar to what they see on a desktop platform site. Another thing that responsive design does is they can help in the overall speed of your law firm site since image and download size are both decreased which helps in fast loading time.
As a whole, Google recommends having responsive design since they know how it can benefit both the users and the lawyer’s sites too. It’s like hitting two birds with one stone. Users can have a great experience browsing the contents they need and the lawyers can gain more increased chances of ranking high in SEO.
ABOUT THE AUTHOR: Qamar Zaman
Qamar Zaman is a Dallas based SEO and link building strategist who specializes in lead generation using SEO, SEM, Social Media and press releases for lawyers. You can visit his lawyer marketing services at OneSEOCompany.com and read blog on lawyer seo marketing http://lawyer-marketing.oneseocompany.com/
