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All businesses have now fully grasped the importance of content creation, and are putting their time and effort into content marketing. With worldwide shelter-in-place orders and quarantines in effect because of the COVID-19 pandemic, people are turning to the internet and social media to fill their time, provide information, and distract them from the situation. But there’s a difference between making content and making engaging content. People are interested in reading content they find interactive,…

The search engine limits some Google My Business functionalities due to the COVID-19 pandemic. Learn how KISS PR responds to these changes. Just recently, Google announced that it suspended some of GMB’s functionalities due to COVID-19. They pointed out that these are temporary limitations as they are currently prioritizing critical services. “During the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and reduce the need for people to…

Coworking companies have flourished in the past 15 years. They have become a place for startups and freelancers to visit and work. However, independent professionals are not the only ones to have found coworking companies useful. Large corporations have also begun to adopt some of the ideas associated with working out of a coworking space. How Does a Coworking Company Fare in This? A survey conducted by the Harvard Business Review in collaboration with a…

Myths are very common and can sometimes trip you up on your way to success. You should always be mindful of the theories and myths floating around your business. While taking a business decision it is common to take advice and suggestions from experienced and senior folks in the field. However, swift through the information and never base your decisions on a myth surrounding the subject. A good way to counter myths and the confusion…

Google Analytics is one of the most widely used web analytics tools that reveal interesting insights about your website or blog visitors. According to W3Techs.com, Google Analytics is used by 56.4% of all the websites on the internet, more than 7 times the next famous traffic analysis tool option, Facebook Pixel. Google Analytics dominates the field and garners an 85.4% share of the traffic analysis tool market. With Google Analytics massive popularity, it is very…

In today’s world of unlimited options and copycat products, where several businesses offer similar products or services, companies need a way to influence a consumer’s buying decisions. A brand personality can help you differentiate yourself from competitors and allows you to influence your consumers buying decisions. But, what is “brand personality” and how can you use it to influence the buying decisions of your target audience? Continue reading below to find out. What is Brand…

When you hear the term reputation management, you might think of it as something that is only suited for large brands or multinational companies. But, you are hugely wrong. Reputation management is also very important for small and local businesses. If this is your first time hearing this term, then let’s take a look first what is it and why it is important for your business. Also, make sure to continue reading until the end…

One of the main reasons why you often get poor digital marketing results is because of the fact that you fail to plan properly. So, we decided to show you the basics of creating a digital marketing plan that can help improve your overall digital marketing performance. Planning is a crucial process that help you run a successful digital marketing campaign. Without it, you’ll just be wasting your time and effort in an endeavor with…

Personal branding is the process of creating a brand around a person, and is most commonly used to establish someone as the leading authority in their industry. Rand Fishkin of Moz is an excellent example of personal branding done the right way as he has successfully established himself as one of the leading authorities in the SEO industry. Personal branding is becoming increasingly important in today’s connected world as people are going to search for…

SEO to top law firms in the Nation, Qamar Zaman (QZ) explains the future of SEO. Read this FREE 2018 Non-Complicated SEO Driven Growth Guide. By 2019, it is expected that the spending in search engine marketing (SEO and PPC) will increase 1 to $45.49 billion. According to the website State of Inbound 2, 66% of marketers claim that improving SEO and increasing their organic presence in search results are their top inbound marketing priority. However, 63% of…