Google finally rolled out Mobile-first indexing on the very first quarter of this year. This latest update has actually been highly anticipated since the search giant’s announcement almost two years ago. Some even panicked because they thought it’s the start of a totally new way on how Google rank websites and that’s it’s a “Mobilegeddon” because it signals the end of the desktop era. But, are these speculations true? Does mobile-first indexing really affect your…
When social networking giant, Facebook, altered its newsfeed algorithm by demoting posts from business pages and prioritized posts from family and friends, many marketers worried that it would become the start of social media’s slow demise as an important factor that help boost search engine optimization. But, in reality this is far from the truth. Despite the demotion of business pages from the newsfeed, it doesn’t mean that you cannot promote your website or content…
Mistakes are part of digital marketing. What’s important, however, is making sure you’re avoiding preventable mistakes that could kill your campaign. When it comes to digital marketing, mistakes are all but guaranteed to happen. After all, marketing your company is very much a process of trial and error. The key, however, is minimizing the impact of these mistakes and avoiding those you shouldn’t be making in the first place. Of course, this is much easier…
Qamar Zaman Reports Trends Attorneys & Law Firms Need to Follow in 2017. Author Qamar Zaman KISSPR.com – Lawyer Marketing Expert For law firms that have taken an interest in building an web presence using online Law Firm Marketing, it’s important to be familiar with the core rules of digital marketing. While being ready to adapt to shifts in technology is certainly crucial, at its heart, digital marketing is about reaching out to real people.…
One of the most challenging part in public relations (if you are a startup or a small business) is on how much money you are willing to spend in PR activities to encourage people to talk about your products or services. Since budget in PR is often limited, you have to find other alternative ways to create awareness about your brand. Fortunately, social media is easy to acquire and has been proven as a very…
8 SEO Tricks You Should Implement NOW To Increase Profits Over the Holidays October is upon us, which means now is the perfect time for businesses to kick off their holiday marketing campaigns. Seeing as how the months around Christmas have been found to account for at least 19 percent of all annual sales between 2000 to 2014, anyone would be remiss not to put out all stops during this time of the year. As…
Dallas SEO Expert Qamar Zaman explains 4 SEO Tactics that Optimize Your Site for Real People When it comes to SEO, one mistake that many marketers tend to make is missing the forest for the trees. What am I talking about? I’m referring to the tendency of many SEOs to get bogged down by analytics data, clickthrough rates, bounce rates, conversions, and all this technical mumbo jumbo that should not be the be-all and end-all…
Get all the personal details of your client. Know your client first and identify the following data about him or her: Demographic – Your client’s age, ethnicity, education, household composition, and employment status. Type of Occupation – In what sector of the economy your client belongs. Is she/he jobless or not. Psychographic Information – Your client’s personality, values, opinions, interests, and lifestyles. Next, you need to identify what kind of injury he/she suffered. Type of…
Capturing the interest of your target audience and gaining advantage from your competitors in organic search need a dynamic internet marketing strategy. This can be done if you incorporate SEO into your Content Marketing. “Think of SEO this way: If a customer-focused content marketing program is the sandwich, then SEO is the mayonnaise. It touches nearly everything and enhances the overall flavor of the sandwich, but on its own, it’s not very appetizing.”| Michele Linn…
There’s no business without competition. This might bring some disadvantages to you, but always look at the brighter side. You can actually learn a lot from your competitors and use them to your advantage. Thus, make sure to always be in the look out who your biggest competitors are and keep watching their every move. “Keep your friends close and your enemies closer” In most cases, small businesses often look up to bigger and more…
