Of all the search engines in the whole world wide web, Google is the most popular when it comes to introducing new search algorithm updates. After the wrath of their mighty Panda updates, here comes another protagonist from the animal kingdom that is now causing tension and new buzz in the online marketing industry – the Penguin. The Google Penguin Update A lot of people find Google’s naming style for their updates cool. Some, on…
Google has hit the headlines many times in the past year or so for aggressive updates to its search algorithms. As a result, the world of SEO and Internet Marketing has never been in such an uproar. A quick online search reveals that a number of fairly high profile sites were affected by the changes in algorithm, taking what is widely considered to be a fairly major hit in search engine visibility. The Google…
enguin 1.1 should cause some sites (that have made significant changes) to be released from penalties they incurred after the launch of the Penguin Update last
How Much Relevance Social Signals Contribute to Web Search Ranking? The incorporation of social signals (in ranking algorithms) to help search engines better understand traffic behavior is not something new to us. Search giants like Google and Bing have already revealed to the public that they use social signals from famous social networking websites like Facebook and Twitter to determine the relevance of a certain webpage. Though no one except Google (for Google Search) really…
Adopt a Google+ Strategy and Avoid Getting Lost in the Search Shuffle. Google+ has been projected to be used as a strong force in fighting manipulative link spam
The Knowledge Graph enables you to search for things, people or places that Google knows about
Top 5 Common Mistakes in Search Engine Optimization from Google’s List and How to Overcome Them Some Online Marketing experts define Search Engine Optimization as a combination of Science and Art, which continuously evolves to keep up with the changes in search technology. More specifically, SEO involves the process which enables a website to get high rankings in search engines like Google, Yahoo, and Bing. Of the three search engine giants, Google currently has the…
March of this year, Google announced the 50 search quality changes they implemented to improve their search algorithm. One of the most important highlights includes their Data Freshness Update that now caters to all types of queries. Compared to last year’s update that only focused on news-related traffic, this year Google has improved their Data Freshness program and included all types of search queries. The Data Freshness Update mostly affects the search rankings of most…
Law Firm Internet Marketing Company Explains Why You Should Let Potential Clients Know that the People at Your Law Firm Are Friendly
Of all the things Google introduces to the public, it is the Panda update that created the biggest impact (so far) to online entrepreneurs especially the people in the search marketing industry. The Panda effect is phenomenal that it garners numerous feedbacks and criticisms (though Google maintains their stand that the update is all about improving search quality and enhancing quality of service to their users). Nevertheless, the Panda Update becomes phenomenal as it greatly…