Some Online Marketing experts define Search Engine Optimization as a combination of Science and Art, which continuously evolves to keep up with the changes in search technology.  More specifically, SEO involves the process which enables a website to get high rankings in search engines like Google, Yahoo, and Bing.

Of the three search engine giants, Google currently has the largest user base and the most active when it comes to introducing new search trends and updates.  In the search marketing industry, Google is considered the major player and game changer as they have more than 70% of internet users who use their website to find products and services online.  This data alone vouches Google’s authority in search and whatever they say or announce is something most webmasters and search marketers always pay attention to.

The Five Most Common SEO Mistakes

Maile Ohye, Google’s Developer Programs Tech Lead, shared her Top 5 Most Common SEO Mistakes list.  Below is the more simplified version of her list.

1.  Your Webpage Offers No Great Value – Ohye emphasizes the importance of what your website can offer to its readers or potential customers.    Creating valuable contents is one of the most important factors to attract traffic and make people keeps visiting your website.  Optimizing a website which offer no value to real people and is only created for search engines is one of the biggest mistakes in search engine optimization.

Tip: Always keep in mind what your target audience need and develop a content management plan that strategically answers their demands.

2.  No Alignment of Goals – Another common SEO mistakes, Ohye has observed, is the misalignment of SEO Goals to the overall goals of the company.  Your SEO campaign should be aligned with your other marketing goals to achieve better conversion and leads.  One example mentioned by Ohye is about the failed Car Company’s Business Strategy.

Left Fig. A screenshot from Ohye’s Slide Presentation detailing Misalignment of Goals as the 2^nd most common SEO mistakes.

3. Time Consuming Onsite SEO Techniques – Ohye emphasizes how most webmasters overused the rel=”canonical” tag in optimizing pages.  She advises webmaster and SEO practitioners to avoid using the tag for each component page in a series.  Instead, she recommends to use the new rel=”next” and rel=”prev” markup for paginated content.

4.  Too Focus in SEO Trends – Another most common SEO mistake webmasters and search engine optimization practitioners commit is the obsession in keeping up to date with the latest SEO trends.  Ohye mentions about the unfortunate SEO trend of yesteryear wherein search marketers greatly focused on content’s optimal keyword density.  She recommends that instead of focusing with keyword density, website owners should focus on writing high quality content that would attract readers and compel them to share it to others.

5.  Slow Iteration – Maile Ohye points out how some SEO practitioners tend to make the process of improving or testing their websites difficult.  She encourages webmasters to be agile by following the following 5 basic steps.

• Define metrics for success
• Implement improvements
• Measure impact
• Create new improvements
• Prioritize improvements based on market and personnel
• Repeat.

Reactions from the Community

Though a lot of search practitioners are more than thankful of Google’s Five Common SEO Mistakes list, there are also some who do not believe everything Google says.

What a bunch of BS! After yesterday’s disastrous Algo update, I don’t believe any of the propaganda about SEO that Google puts out anymore, especially from Matt Cutts and company.

I’ve done all of the things Google has said I need to do to create a “good visitor experience” and yet all of my websites lost their rankings for most keywords. I made a paltry $1.43 yesterday, which is my worst earnings day in years.

I know many thousands of very good quality websites suffered the same fate as mine yesterday.

So much for “do no evil” and all of that crap. Google is just pathetic in its attempts to control the internet. – Jesse of http://www.blogger.com/profile/07948905960286828253

I have a bit of a bone to pick with Google. I do SEO work and I lost some places in the rankings. I’m still trying to work out why. Anyway. On Google.ie the #2 & #3 for the search term “seo services” is one website, seocompany.ie. Fine. But is basically a three page site with a contact form on the bottom of the landing page. All the pages fail copyscape very badly Zero effort is put into the site. It’s updated once a year and worst of all it’s backlinks come three sources, two of which are clients (links in the footer) and 99% of the anchor text is “seo services”. Almost no variation whatsoever. I have nothing personal against this site but I thought the whole idea of this update was to remove spam sites not promote them? I mean, WTF? – olafshiel of http://www.blogger.com/profile/12175898057116509244

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The Data Freshness Update mostly affects the search rankings of most static websites especially those ones which are rarely updated.  This prods online entrepreneurs and search marketers to look for solutions and strategies to keep up with Google’s quality standard.

Importance of Press Release Distribution

One of the most effective strategies to keep up with Google’s Data Freshness update involves a well-strategized press release distribution done regularly and syndicated in reputable and trusted networks of websites.

Press Release Distribution is an important online marketing strategy usually incorporated in most search engine optimization campaign to help create authoritative and valuable website commendations.  But, this is just a sideline goal; the main purpose of syndicating press releases is to keep target audience and potential customers updated with the latest development or news about your products and services.

Google’s Data Freshness update prioritizes fresh content that are up to date with the demand of search users.  Contents must be unique and are relevance with time.  This search quality change is done to eliminate (from Google’s search results pages) duplicate, redundant, and poor quality contents.

Optimize your PR Distribution to Benefit from the Data Freshness Update

Successful online entrepreneurs often see opportunities in challenges.  Google’s Data Freshness Update is definitely a challenge to content creators but this also opens up various opportunities to people who know well how the industry works.

Your press releases are relevant factors that help you create an impression to search engines that you are creating fresh and unique contents in regular basis.  Optimizing them can potentially increase your search ranking and website traffic.

Optimize your PR distribution by increasing your promotional channels.  These channels include well established blogs, news websites, online communities, and video channels related to your niche.  As Google has already improve their algorithm to accommodate all kinds of traffic, having your press releases syndicated in various forms and types of media can help a lot in increasing search engine visibility.

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Popular example of location-based social media networks are Four Square, Google Places, and Facebook Places.  These social networks have millions of active users who use their handheld or mobile devices to check in to wherever place they are, and publishing them publicly to keep their friends and the rest of the world updated of their whereabouts.

This internet trend, in an internet marketer’s point of view, can greatly affect social media marketing as well as Search Engine Optimization (more specifically Local SEO).  As most search engines are now using social signals to rank websites, every check-in at your business office or restaurant can affect how search engines will rank your website, or what search engines will return to users once the name of your company is searched online.

How Location-Based Social Media Sites Can Improve Local SEO

If you have a coffee shop business, you should make use of location-based social media sites to help boost your shop’s popularity both online and offline.  This can be done by registering your business name and location and let customers “check-in” every time they visit your shop.  Most active users of location-based social media sites tend to leave comments or feedbacks as form of assessment on how they enjoy your services or products.

You can make this trend work for your Local Search Engine Optimization campaign by connecting your location-based social media accounts to all your websites and blogs.  You can also feature the link of your website on your account page to let your customers know that you have an official page online.  Once the search engine bots indexed your location-based social media pages (filled with positive feedbacks and massive check-ins from your returning and new clients), expect an improvement in your online visibility most especially in search engine results pages.

Your location-based social media site pages help in vouching your website’s credibility by showing off to search engines that you are legitimate and your customers are satisfied with your services.  So, if an internet user will search for “best coffee shop in Dallas”, which website do you think Google will display on top of the results page?  Surely the ones which are popular and got high ratings from satisfied customers.

Do you find this article interesting?  Keep visiting our Dallas Internet Marketing Blog for more tips on how to optimize your website and how to get higher rankings in Google Search.

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The Lawyer Internet Marketing Firm One SEO Company helps law firms attract new clients to their websites by designing attractive website layouts and by performing search engine optimization services on those websites. Qamar Zaman, One SEO Company’s Chief Visionary, explains why a law firm should portray a friendly attitude online.

Many potential clients are nervous about speaking to lawyers. A person who needs a lawyer is in legal trouble or dealing with an unfortunate legal situation. This alone can make a person feel anxious, stressed, and upset. The person may not know what kind of lawyer is best-suited to help or how to find a good lawyer. Even after finding a law firm online that appears to be a good fit, a potential client may be hesitant to call because he is worried that the lawyer will charge him for the phone call, pressure him into signing a legally binding agreement, or charge more than the person can realistically afford.

To help potential clients get over this anxiety, Mr. Zaman recommends that lawyers let prospective clients know that the people at the law firm are friendly and easy to talk to. A law firm’s website should clearly state that the law firm welcomes telephone calls and that a member of the firm will speak with a potential client over the telephone or in person, for free, to initially assess the client’s issue. This reassurance could lead to an increased number of telephone calls from prospective clients.

To speak to a representative of One SEO Company about its internet marketing services or its search engine optimization services, contact One SEO Company at 972.530.1600 x 115. Follow us on Twitter

Please bookmark: Are your Lawyer Internet Marketing Professionals Friendly.

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In search engine optimization, some web marketers tend to overdo the process of creating back-links to the point that there are too many of them that it becomes suspicious.  Also, for the sake of increasing the number of website commendations, some link-builders create back-links on webpages filled with spam contents.  This may have worked before but it’s totally different now.

Top 4 Most Abused Link-Building Strategies

As links are the fuel that keeps websites afloat on top of search engine rankings, the ability to create relevant and valuable back-links is a very important factor that affects a successful SEO campaign.  But, as the demand for more back-links increases, some link-builders adapt desperate measures to keep up, forgetting that quality is more important than quantity.  Below is a list of the top 4 most abused link-building strategies which are already devalued by most search engines today.

Profile Creation – The practice of abusing profile creation to produce numerous back-links has already been equated to spamming by most search engines.  Angela and Paul’s list of high-PR websites where you can create a profile with a free back-link on it might sound so good before, but it’s the other way around nowadays.

Blog Commenting – Probably the most abused link-building strategy (that you can see blog posts being spammed by thousands of comments).  The unsuspecting blog owner who set his blog comment to auto approve were being targeted by greedy spammers, all ready to trash their garbage links to any blog sites.  But, thanks to Google’s search algorithm, this abuse doesn’t work well anymore.

Article Submission – Same with blog commenting, the abuse of article submission to private blog networks has already been detected by most search engines especially by Google.  The days when Private Blog networks are cashing big time from companies (who pay for every successfully submitted article) has come to an end.  There’s no use anymore in submitting your articles to these private blog networks as they are already being penalized and de-indexed by Google.

Forum Commenting – Though this may seem to work for some, forum commenting especially if abused offers less or no value at all.  Your forum signature shamelessly displaying numerous links to your websites won’t really look good especially to the eyes of most search engines.

Our SEO Company knows well the importance of maintaining trust between your website and the search engines.  Our experienced and adept Link-builders only employ ethical strategies (prioritizing quality over quantity) to provide long-term benefits, giving your online business an edge both in rankings and in profitability.

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Law Firm Marketing after Google Panda is never been the same and search marketing professionals are now well aware that a single search optimization mistake can cost a firm’s reputation and branding.

Google Panda and Law Firm Marketing

Same with the rest of business niches, marketing a law firm online should be in line with Google’s search quality algorithms and one of the most important algorithm changes Google has released is the Panda update.  In marketing a law firm online, especially when it comes to search engine optimization, the first in priority should be the quality of content and its relevance to a specific page.

Law Firm Marketing Guidelines after Google Panda

Google Panda update, though may sound very phenomenal, has straightforward goal that is to provide higher quality search results to Google users.  To keep up to date with this search quality change, the following should always be put into practiced especially in online law firm marketing.

1.  Always put into mind that you are creating a content for real people.  To maintain content quality, be mindful of the content you created.  Does it have relevance to your target audience?  Does your audience find it relevant?  Always make sure that you have yeses as answers to these questions.

2.  Publish or create contents that are unique or has not been published anywhere before.  What is the use of publishing or creating contents which already exist somewhere else?  You should create unique contents and make sure that they are what your target audience need.  Google loves fresh and new contents.

3.  Do not attempt to use any underhand or black hat techniques.  Throw away all the black hats because no matter how good you are at it, Google can always detect what you are doing and this will lead to big penalties like de-indexation and sandbox.

4.  Do not over optimize.  This is actually part of Google’s Over Optimization update but this is also a very useful tip when it comes to Law Firm Marketing.  Always remembers that too much of anything is bad.  This also goes in search engine optimization.  Avoid being too aggressive in your SEO campaign that could lead to over optimized pages or spammy contents.

To learn more about coping up with Google’s latest search algorithms you may contact our SEO professionals here.

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Dallas, Texas (PRWEB) May 08, 2012

OneSeoCompany.com a Dallas based Lawyer Internet Marketing & Branding company explains the recent changes made by Google. The new concept know as entity based search which is a new addition to Google algorithm may help support the online marketing initiatives of attorneys and law firms seeking to expand their web presence.

Google has implemented several changes to help support the broad goal of providing users with better content quality with the results generated from search queries. The use of search entities is the latest step towards the effort to help the search engine differentiate between content that is relevant to users and that, which lacks substance.

What are search “entities?”

Entities in terms of search are any items that have a real world existence that may be queried by users. Google assigns to various entities attributes that support the search engine’s “understanding” of what the searched term may mean. For example, if the term “personal injury lawyer” is searched, traditional query results may have included items that represented the words “personal” “injury” and “lawyer” as separate terms. However, the new algorithm changes aid the search engine in understanding it and other long-tail keywords as one meaningful phrase.

How Search Entities Benefit Lawyer SEO

Attorneys and law firms can reap the benefit of Google’s entity based search. It can support the efforts of legal professionals to be regarded as an online authority in their chosen practice areas. Traditionally, there was an emphasis placed on keywords integrated into content for competitive placement in search results. Then, there was a shift towards recognizing those with authoritative links. The move toward emphasizing search entities is supportive of getting the well written, purpose designed content released by attorneys and law firms the recognition it has longed deserved. Also, links within social media and professional sites may add additional value in identifying connected attributes. As a lawyer Internet marketing One SEO Company can provide attorneys and law firms with a free consultation about the process of becoming recognized as a search entity on Google, and the benefits specific to one’s practice area or law firm.

About OneSEOCompany Lawyer Internet Marketing

OneSEOCompany in relationship with leading lawyers has developed unique legal marketing product suite that help the new entity based SEO.

For more information about how entity based SEO increase lawyer web marketing contact Dallas Internet Marketing experts at One SEO Company. Our lawyer marketing experts can aid in expanding the online presence of your small practice or large firm, contact us today.

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The Data Freshness Update is one of the most important factors that greatly affect Google SEO today.

Blogging and Google’s Data Freshness Update

To rank on top of Google’s search results pages, most commercial websites incorporate blogging as one of the primary strategies in their online marketing campaign.  As it is a common knowledge in the online marketing world that search engines love to crawl and index blog sites, most entrepreneurs are leveraging from this opportunity.

Most search engines find it easier to crawl and index a blog site mainly because of its simple design and structure.  Compared to static websites, most blog sites are rich in textual contents and are updated in daily basis.  The regular content publication in blog sites is blogging’s greatest advantage when it comes to fresh content production.  This also gives blogging an edge when it comes to Google’s Data Freshness update.

Google’s Data Freshness Update prioritizes contents that are fresh and up to date with the latest demands from the queries made by searchers.

The Role Blogs Play in Google’s Data Freshness Update

Effective blogging is the common denominator of most successful blog sites.  Blogging for business is definitely not a run of the mill task as it needs not only effort and time but also a well-planned strategy to increase traffic and profits.  Google’s latest search query change, the Data Freshness Update, prods more online entrepreneurs to use blogging as a marketing tool to increase online visibility.

Blogs nowadays are the main component responsible in creating fresh contents to attract more traffic from search engines as well as to encourage visitors to become loyal readers.  With Google’s latest Data Freshness Update, incorporating an effective blogging strategy in any of your internet marketing campaigns is now a must.

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Creating a large following of fans through social media platforms like Facebook and Twitter is one of the most effective Social Media Marketing strategy used by many businesses nowadays.  The millions of members from these social media networks are compelled to show their loyalty to the services or products they love by liking its fan page and becoming avid followers.

One important part of internet marketing that hasn’t been fully tapped yet by most online professionals is the used of Google SEO in increasing the number of fans or followers of a business or product’s Facebook Fan page.

Google SEO and your Facebook Fan Page

Google SEO, in simple layman’s term, is the use of strategies to rank on top of Google’s search result pages.  The billions of daily searches performed by millions of users in Google Search is a gold mine where most successful online businesses have been leveraging from.  Making use of Google SEO to push your Facebook fan page on top of Google’s search result pages would also increase your number of followers and fans.

Increasing your Facebook Page followers through Google SEO

To help you increase your Facebook followers through employing the help of Google SEO, here are basic search engine optimizations tips that you need to follow.

Customize your fan page’s URL – Personalized your Facebook page URL (i.e. www.facebook.com/OneSEOCompany).  Facebook allows page owners to have their own URL name and they can change it as long as the followers of the page haven’t reached 100 yet.  Putting your business name in your page URL increases its visibility because Google loves to index Facebook pages.

Feature your fan page in your blogs and websites – Promoting your Facebook fan page on other social media platforms like blogs and other social networks (i.e. twitter) increases its website commendations necessary for webpages to appear on top of Google’s search result pages.

Use target keywords in your profile information page – Write a compelling and detailed description about your product or service on your profile page and don’t forget to include your target keywords.  Write it for people first but add the basic elements to enable search engines to find your page easily.

Distribute a Press Release mentioning your Facebook Page – Never forget to mention and put a back-link of your Facebook fan page in every press release you’ll submit online.  Published press releases also provide high value and high authority back-links to help your page appear on top of Google’s search result pages.

To learn more about Google SEO and how to use it to increase your Facebook page’s followers, contact us here.  Our SEO Company provides comprehensive SEO and Social Media Marketing consultation to small and medium enterprises worldwide.

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In Twitter, it’s easier to publish what you think or what you wanted to share through tweeting.  You can also search for any topics you wanted to see by using a hash-tag.  For example, if you’re looking for a topic about personal injury lawyers, you just have to use # before your keywords (i.e.  #personal injury lawyers).  You can also see what other tweeters (people who use twitter to communicate with other people inside twitter) are talking in your locality as the hottest discussion will appear as a trending topic on your local Twitter stream located at the right corner of your home page.

How to Use Twitter to Attract Potential Clients

Many successful businesses make use of the power of Twitter to promote their products and services to their target audience.  This can also be done in any law firm web marketing campaign which needs immediate social media touches to boost traffic and rankings.  If done correctly, the following tips can be of great help to attract potential clients.

Be reachable – Make use of your twitter account to reconnect with friends, former clients, and new friends.  Project a tweeter image of openness and amicability.  Always make sure that you reply to every tweet inquiry of your followers.  Be careful with dealing with anonymous tweeters though especially those people with bad or malicious intentions.

Influence the influencers – In Twitter, it’s more important to establish good relationships with the influencer circles.  These tweeters are usually the ones with lots of followers and are trusted as credible sources of information.  Influencers include celebrities, politicians, journalist, bloggers, and even lawyers.  Your tweeted link (redirecting to   your awesome legal services) being re-tweeted by these influencers can do so much promotion to your business.

Provide answers – Brand yourself as an expert in your field and provide free answers to legal questions asked by fellow tweeters.   You will just be surprised at how people can show their gratitude by way of referring you to clients or just by simply telling people that you are an awesome lawyer.

Join a tweeter community – A tweeter community can help you a lot especially when it comes to making a buzz about your business.  For example you can ask your community members to help you out in spreading the news detailing the latest FDA warning about the complications of surgical mesh implants and where to seek help if they want to be compensated.  They would be willing to help in spreading this information because it has to do with a product that can potentially cause health problems to people.

Tweet, tweet, tweet – Never stop tweeting but do it in regular basis.  Tweet at least twice a day or more if needed.  Tweet important links of your website or blog updates that interest your followers.  Also, always make sure to check who re-tweeted your tweets and make it a habit to show your appreciation by thanking or tweeting back.

Wanted to learn more about Lawyer Marketing? Contact our SEO Company by visiting www.oneseocompany.com.

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