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content marketing

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Capturing the interest of your target audience and gaining advantage from your competitors in organic search need a dynamic internet marketing strategy.  This can be done if you incorporate SEO into your Content Marketing. “Think of SEO this way: If a customer-focused content marketing program is the sandwich, then SEO is the mayonnaise. It touches nearly everything and enhances the overall flavor of the sandwich, but on its own, it’s not very appetizing.”| Michele Linn…

We are often told to be creative, original and only produce high quality content. But, this is not enough.  We need to drive the right people into it so that it will become useful. We need audience, we need interested prospects who, after learning about our business and products, will eventually come to our website and engage with our brand. This is how successful inbound marketing happens online wherein content is the forefront of every…

A recent report by The Wall Street Journal says the confidence of small business owners took a downturn in January. According to a survey by the National Federation of Independent Business, the numbers slipped to 93.9, which is 1.3 points lower than the previous month. Source: The Wall Street Journal Report “Small-Business Owners Grew Less Confident in January” “Small-business owners turned less optimistic about their economic prospects in January as a tumultuous stock market and…