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There have been many speculations and forecasts about lawyer marketing for the year 2015. Some of them are made by a number of experts in the legal industry. Among these experts is Larry Bodine from Law Practice Advisor. He provided his own predictions for legal marketing for this year. According to Bodine, lawyer site is now considered essential element in terms of marketing. There was a research made that shows law firms can generate more…

After finishing the necessary steps on how to set up and make your Google Places page appear online, you are so excited to test how it works.   But, you are a bit disappointed because although you follow all the basic guidelines set by Google, your page only appears at the bottom of the search engine results page.  You just have so many competitors and you know that they are employing some advance strategies to keep…

How Much Relevance Social Signals Contribute to Web Search Ranking? The incorporation of social signals (in ranking algorithms) to help search engines better understand traffic behavior is not something new to us.  Search giants like Google and Bing have already revealed to the public that they use social signals from famous social networking websites like Facebook and Twitter to determine the relevance of a certain webpage. Though no one except Google (for Google Search) really…

Google’s Freshness Update or the Data Freshness Update was released on November of last year but only applies to a specific type of query (the one for news-related traffic).  But, just last March of this year, they announced the 50 search quality changes they did to their program.  One of the most important highlights of their March update is the improvements they implemented for their Data Freshness Update.  Queries are not limited to news-related traffic…

According to Matt Cutts, the famous Search Quality Engineer from Google, the rel=author tag has been around for years and is used by Google to rank contents which are written by real people.  This tag helps Google determine the authenticity of the content by verifying that it is written by an individual who has credible authority or expertise about its topic. The rel=author tag enables website owners, content creators, and bloggers create an authorship mark-up…

A month ago, Inside Search, Google’s official Search Blog, has published 50 Search Quality Highlights featuring 50 changes in their search algorithm for the month of March. Among these 50 changes, there are 10 algorithm updates that are of most important to search marketers.  These changes greatly affect those search professionals who specializes in Google SEO. Either you’re a search marketer or an online entrepreneur, below are the top 10 most important search quality changes…

Google used to ignore punctuation symbols in queries or searches, but they recently announced that their system now acknowledges heavily used punctuation symbols like %”, “$”, “\”, “.”, “@”, “#”, and “+”.  According to their latest news update, this change is based on their query stream analysis wherein a huge number of users tend to use special characters to find data or information online.  They also added that they are willing to index more special…

09/09/2010 The rules of search engine optimization changes on a near-daily basis. As a general rule of thumb, short keywords are the most lucrative to focus on when optimizing for organic search results. However, when the focus changes to paid searches, short keywords are the most costly. This is because companies work overtime competing for optimal keywords that they think customers will search for first. Because of this theory, ‘long-tail’ keywords became a hard-hitting…

03/10/2010 Facebook never sleeps – with 400 million active users on the social networking site and with the number growing by every minute, FaceBook has threatened the search engine giants who have been there much before FaceBook was even thought about. Social networks existed and people were using them for building their network of friends or be there with the existing friends from the comfort of their homes and share with them every tit bits…