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Of all the search engines in the whole world wide web, Google is the most popular when it comes to introducing new search algorithm updates.  After the wrath of their mighty Panda updates, here comes another protagonist from the animal kingdom that is now causing tension and new buzz in the online marketing industry – the Penguin. The Google Penguin Update A lot of people find Google’s naming style for their updates cool.  Some, on…

Creating a large following of fans through social media platforms like Facebook and Twitter is one of the most effective Social Media Marketing strategy used by many businesses nowadays.  The millions of members from these social media networks are compelled to show their loyalty to the services or products they love by liking its fan page and becoming avid followers. One important part of internet marketing that hasn’t been fully tapped yet by most online…

You can read a lot of search engine optimization tips from various experts and gurus in the industry and you may follow them or not, it depends if you think that what they say actually makes sense, or you can go straight to Google and ask specific pointers and tips on how to improve website ranking and optimization. Whether you like it or not, everything Google says is automatically added in the bible of SEO. …

Dallas, Texas (OneSEOCompany.com) — There are lots of speculations on what is really the absolute algorithm Google used in ranking webpages.  Fact is, Google had actually released a patent on August 10 of 2006 on how they rank millions of sites all over the web.  Though the patent may not be as complete (as they have already done thousands of improvements including Google Panda since that year), those ranking factors are still the primary components…

Monday of last week, Google has updated again there over a year old algorithm – the Google Panda.  Search marketers consider this update as Panda 3.3. Google officially released panda more than a year ago (February 24, 2011 to be exact) to filter low quality contents and give priority to high quality ones.  For most search engine professionals, Google Panda is a game changer.  It prods search marketers to focus more on quality over…