Using Pinterest to Target the Female Audience Pinterest, the social media platform that shot to fame for an aesthetically pleasing pinboard style layout, has seen phenomenal interest from female Internet users. Although estimates vary as to the percentage split, with some sites reporting that the user base is upwards of 90% female, Google AdPlanner statistics show that women account for 79% of U.S. users as of May 2012. Whichever figure rings true for you, it’s…
To achieve success using Pinterest, small businesses should seek to provide visually pleasing pinboards
How to Know if Pinterest Works for your Business? Pinterest is the newest social media network in the World Wide Web tagged by some social media experts as the “It Girl” in the online marketing industry. This name might have to do with its over 11 million users which are mostly females. It has become a social media phenomenon as its number of members increased by 200 times in just three months. This is according…