09/09/2010 The rules of search engine optimization changes on a near-daily basis. As a general rule of thumb, short keywords are the most lucrative to focus on when optimizing for organic search results. However, when the focus changes to paid searches, short keywords are the most costly. This is because companies work overtime competing for optimal keywords that they think customers will search for first. Because of this theory, ‘long-tail’ keywords became a hard-hitting…
The concept of “organic SEO” has actually evolved. By definition, it should talk about the matter of showing up in search results the natural way. However, a lot of search engine optimization companies have decided to not only refer it to describe results but also methods. Thus, organic SEO may also mean natural techniques in making sure that your website or web pages appear in search results. 1. Come up with content—and a good one.…