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SEO and Web Design are two inseparable components that make up a dynamic and more attractive website.  The absence of either of them can cause a slowdown of a website’s overall quality and decrease its capacity to compete through search engine visibility. As quality and visibility are two major factors that can help propel a website on top of the competition, it is quite important to address issues that are commonly disregarded by non-SEO practitioners,…

One of the biggest headaches faced by SEO professionals nowadays is the difficulty in reaching out to small businesses, and the lack of SEO knowledge of most small business owners.  These situations often lead to misunderstanding as business owners who have no idea how the process works always believe that SEO can yield immediate results, which is not the real case. Common SEO Misconceptions Most business owners, especially those ones who have no knowledge about…

After finishing the necessary steps on how to set up and make your Google Places page appear online, you are so excited to test how it works.   But, you are a bit disappointed because although you follow all the basic guidelines set by Google, your page only appears at the bottom of the search engine results page.  You just have so many competitors and you know that they are employing some advance strategies to keep…

How Much Relevance Social Signals Contribute to Web Search Ranking? The incorporation of social signals (in ranking algorithms) to help search engines better understand traffic behavior is not something new to us.  Search giants like Google and Bing have already revealed to the public that they use social signals from famous social networking websites like Facebook and Twitter to determine the relevance of a certain webpage. Though no one except Google (for Google Search) really…

Top 5 Common Mistakes in Search Engine Optimization from Google’s List and How to Overcome Them Some Online Marketing experts define Search Engine Optimization as a combination of Science and Art, which continuously evolves to keep up with the changes in search technology.  More specifically, SEO involves the process which enables a website to get high rankings in search engines like Google, Yahoo, and Bing. Of the three search engine giants, Google currently has the…

The recent lashing of Google’s quality assurance beast, the Panda, left search marketers an important lesson to learn – never associate your link with spams. In search engine optimization, some web marketers tend to overdo the process of creating back-links to the point that there are too many of them that it becomes suspicious.  Also, for the sake of increasing the number of website commendations, some link-builders create back-links on webpages filled with spam contents. …

Google’s Freshness Update or the Data Freshness Update was released on November of last year but only applies to a specific type of query (the one for news-related traffic).  But, just last March of this year, they announced the 50 search quality changes they did to their program.  One of the most important highlights of their March update is the improvements they implemented for their Data Freshness Update.  Queries are not limited to news-related traffic…

Creating a large following of fans through social media platforms like Facebook and Twitter is one of the most effective Social Media Marketing strategy used by many businesses nowadays.  The millions of members from these social media networks are compelled to show their loyalty to the services or products they love by liking its fan page and becoming avid followers. One important part of internet marketing that hasn’t been fully tapped yet by most online…

Nowadays, there is a great need to innovate your link-building process or off-site search engine optimization to cope up with the latest algorithmic changes brought by Google Panda.  The failure to innovate would mean a big profit loss as 80% of your overall SEO efforts greatly depends in link-building. The Importance of Link-Building in SEO Link-building is the soul of search engine optimization.  The growth of your online business greatly depends on how effective your…

If you are closely monitoring the latest buzz in the search industry, the word Google Panda should definitely ring a familiar tone.  Though most professionals in the search industry put too much importance and some even sensationalize it, there are those few who think that the buzzes Google Panda creates are somewhat overrated and redundant. Content Quality, Google, and SEO Ever since the existence of Google, content quality is already one of the factors that…