Using Pinterest to Target the Female Audience Pinterest, the social media platform that shot to fame for an aesthetically pleasing pinboard style layout, has seen phenomenal interest from female Internet users. Although estimates vary as to the percentage split, with some sites reporting that the user base is upwards of 90% female, Google AdPlanner statistics show that women account for 79% of U.S. users as of May 2012. Whichever figure rings true for you, it’s…