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YouTube marketing

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04/05/2010 Do not underestimate the power of attorney YouTube marketing. As in most television ads, a consumer learns to associate a brand with an image; the same goes for YouTube videos. If a web searcher is able to readily identify the face, voice and video association of an attorney, they are more likely to remember and choose that attorney or law firm for their immediate or future legal needs. Social media sites and video…

03/31/2010 Forget what you think you know about YouTube lawyer marketing as a weak and juvenile means of advertising. This way of thinking is simply not accurate and believe it or not, YouTube marketing can bolster a law firm’s brand more than most marketing methods out there. The majority of attorneys shun the thought of creating a short video to post to the popular video sharing site, since the vast perception of YouTube is that…