Dallas web design & Search engine optimization company educates on writing for the web and what is important. Based on famous F Shaped study conducted by famous Nielsen Norman Group’s recent eyetracking study. What exactly is the purport of web content? Out of my ingenuity the sole aim will be to present your vision in a dogmatic fashion to the readers. Hence the content should be precisely written on the podiums of reading habits, of the people around the globe. Scientific researches have encompassed “F”, shaped reading to be more adept than any for of reading patterns on the cyberspace.

Heat signature experiments performed on some 232 readers visualizing thousands of web pages, depict that in most forms of reading and scanning people tend to perform the following,

1) Read the first paragraph, go on to second one vaguely short listing a few lines in the end and gradually scanning the rest of the content which simply makes a genuine “F” shaped heat signature for retinal movement.

2) Some retinal movements may also form “E” or “L” shapes as well. But the general letter for most of the experiments conducted comes out to be “F” eventually.

3) The users do not undergo your entire text thoroughly while scanning for there particular key word or information.

4) First two paragraphs make a deep impact on the temporal regions of the readers and most of the information should confluence in these paragraphs only.

5) Bullets and numbered lists focus more attention and pauses, when compared to other scattered versions. However two or three words get the due attention of the readers and rarely other lines and words get solemn focus.

However there are still implications for “F” patterned reading modus operandi and people construe the varied and versatile mode of reading patterns according to their ardent essentials. For instance while scanning a particular quote in a short listed vendors list the reading pattern assumed may take an entirely different errand. Similarly, while scanning for a significant phrase or text, the course incorporated, will tend to vary from any generalized form of version intended for reading portfolio.

Eventually the most profound and adept pattern deducted out from the heat signature experiments for retinal impulses of online reading is “F” shaped pattern. Although in rare case studies where dedicated reading is practiced, the reading pattern may assume an entirely defected form but for the most prevailing forms “F” shaped pattern are most adept form of online scanning of a content prescribed or engraved in a web page.

Credits: http://www.useit.com/alertbox/reading_pattern.html

Summation: Simply put you have to hire a specialist to write your web content.

BY: Dallas Web Design – Web Design & Search engine optimization company, Dallas, Texas