There’s no question that Internet users land into a specific information because of keywords. These words and phrases are used to look for products and services, information, white papers, and a lot more.
If you’re in business or running a website for whatever reason, then you should make use of keywords. Fortunately, majority of those who do learn to follow this rule. However, this one problem: a lot of them don’t know how to use the right sets of keywords. Thus, even if they have gone for the most ideal keyword density, which is between 2 and 3 percent, and have come up with excellent articles, they are still getting poor amount of traffic.
Smart Keywords Are the Key
The first step to ensure that you can choose keywords the right way is to keep in mind that you have to avoid those that are highly searched. There’s a good explanation to it: you’re up against thousands or even millions of competitors, reducing your chances of getting a substantial amount of traffic.
Next, you have to be more specific with your keywords and phrases, for the simple reason that it gives you the complete opposite of the former. For example, searching for “vases” in Google will give you more than 14,000,000 results. However, going for “European plastic vases” can lessen the number of searches to as many as 13,000,000. This means that you will have lesser competition. What’s more, traffic tends to become more targeted than settling for the general keyword or phrase.
All in all, when you’re researching for the most ideal keyword to use for your website, you have to limit your competing pages to below 1,000, perhaps 500 or even less than that. Other than that, you may have to double or even triple your effort, and you will have more difficult time getting an excellent traffic for your site.
