If you are into PPC advertising and you want to succeed with it, then you have to know that it’s not only controlled by Google Adwords alone. You also have Yahoo Search, which is formerly Overture. In fact, this is one of the strongest competitors of Google. Knowing their differences will help you formulate a more effective decision for your online marketing campaign.
When it comes to your bids, Yahoo Search seems to be more precise or transparent than Google. For instance, it has minimum and maximum bid. It also allows you to see how much the bids are of your competitors. This way, you will have a clear idea where you are in the competition, as well as how much you’re going to pay for the ad. Google Adwords doesn’t have that. Worse, you really don’t know how much you’re going to pay for every click, so if you want to determine how much you’re going to spend, you have to rely on good estimates. You do have a clue, though. You will definitely be paying more for highly competitive keywords, or those that are frequently searched by Internet users. The good thing about Google Adwords, though, is that your rank doesn’t really depend on how much you bid or paid, but on your click-through rate, or how many times your ads are clicked based on their display. If you have higher rates than others, you will enjoy better placement.
If you want to increase your conversion rate, you may want to market your business within your area. Google Adwords gives you an opportunity to create ads that are specific for a country. You may even manipulate the language. Yahoo Search Marketing doesn’t have an impressive regional setting for their ads. There are only 20 countries that are available, and you have to actually repeat the process of registering an account and resubmitting the phrases and ads according to the number of places you have identified.
by: 1VIZABILITY – SEO Services Company
