Relying too much in the English language may have some disadvantages, one of which is that you’re not tapping the bigger online market. In case you don’t know, only 5 percent of the world’s population knows how to speak English. The rest speak a totally different language, which can be Mandarin, French, Italian, Russian, or Danish, to name a few. This means that if you’re going to focus more on English, you’re neglecting 95 percent of other Internet users.
But then, what should you do?
The very first thing that you need to do is to think beyond Google. It’s definitely no question that Google still ranks no.1 in search engines, especially in English-speaking countries. However, some cultural-based search engines and even directories are also fast catching up. To give you an example, in India, Rediff is more widely used than Google. Koreans have a totally different search engine that they favor. If you’re an SEO specialist, you may also want to submit your websites to directories and search engines that are from other countries.
When it comes to content, you should keep in mind the nuances in terms of spelling and use of terms. For example, if “vacation” is well-known in the United States, it’s actually “holiday” in Australia. “Cellular phones” doesn’t exist in UK; rather, they make use of “mobile phones.” You also have to take note of accents, which are very common in French words. Most of all, you must learn to use keywords that could possibly be used by other nationalities by keeping tabs on their spelling.
If you learn to be more sensitive and practice multilingual SEO, you can definitely bring more international traffic to your website. What’s more, you will be one of the few who realize its importance. In fact, competition is still too low in this area.
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