Dallas, Texas (OneSEOCompany.Com) –As is a customary practice in many industries, the way to bring in more customers is to use the latest and greatest methods to market services. Lawyers have found it increasingly difficult to do so since old habits die hard.
When it comes to promoting services on the web, lawyers often feel they have hit a wall with no sense of direction. When that happens, lawyers begin to a hard-core campaign of self-promotion and become frustrated when the effects are not what they desired.
First, an attorney or law firm’s blog, website, social media, and videos should not be used as a blatant billboard of self-promotion. Exposure is one thing but screaming “look at me!” to readers can send clients away faster than the blink of an eye.
This is when the professional service of a lawyer marketing company can set out the best strategy for publicity while educating readers at the same time. These professionals are skilled at writing content that showcases a lawyer’s legal services while teaching readers in the process.
Following is a list of ways legal marketing company’s avoid blatant self-promotion of their attorney clients:
1. Avoid talking about the client and making it a biography. Content should include information the attorney is strongest at. This is done by positioning the lawyer as an expert in their field of practice, while being written in such a way that it is creative and interesting to the reader. As a result, the promo is done indirectly and effectively. Lawyer marketing is done best when the reader feels they are being talked to, not talked at.
2. Say the most in the least amount of time. Lawyer marketing professionals know how to make things brief. Keep in mind that most web readers have a very short attention span, so content should be written in a concise manner, remaining informative and interesting.
3. Updating that content should be done on a regular basis, but not a constant basis. The web 2.0 revolution in lawyer internet marketing, means lawyers can retain readers if their content is updated once a week, not once a month. On the other hand, it is not necessary to publish 4 articles a day. Too much of a good thing is exactly that. The best plan is to construct two to three blog posts a week or every other week. This rule also applies to social media sites like LinkedIn, Facebook, and Twitter.
4. Lawyer marketing should be down using the lawyer’s own voice, meaning it should be written the content should have personality and should set the attorney apart from the rest of the competition. Lawyers are adding new information to the web every minute, every day. To create waves, the content needs to be interesting. That is the key to reeling in readers and keeping them coming back for more.
If you are interested in marketing to your legal practice online, contact Dallas based OneSEOCompany. One SEO Company provides cost effective Internet solutions for legal industry. From legal office website design, search engine optimization, Web 2.0 press releases Google PPC, Video production and optimization on YouTube and large network of social video sites to legal content writing and comprehensive internet marketing for lawyers, including lawyer blogs.
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