Don’t make a mistake of handing over your law firm’s marketing to an Internet marketing company with no experience in the field. No matter how big they are, what matters most is the Internet marketing company’s experience and knowledge about legal marketing issues.
Your legal practice needs a different, customized approach. You are not selling consumer electronics or home maintenance service. You are in the business of servicing the legal needs of people; you are there to bring justice to the people who have been wronged by the others.
Internet marketing for lawyers is different but the methods are the same. The difference in lawyer marketing is in dealing with the law, one must know the market and know how to approach the people who are looking for their services.
Items that should be looked into before signing up with Internet marketing company for lawyers web marketing services include:
a) Website design for lawyers: Study previous lawyer website designs created by the Internet marketing company. See how professionally these legal websites have been made and whether the clients are happy with the website designs. Has their website drawn their clients’ attention?
b) Search engine optimization: Has search engine optimization been done? If yes, inquire about the results. Has the lawyer’s website found its place on the first page of search engine results page?
c) Has a search engine marketing/Internet marketing plan brought the desired results? Has the traffic to the lawyers website increased?
d) Has the law firms business increased as the result of lawyers Internet marketing?
e) Has the legal marketing company made frequent changes, adapting to a new marketing environment to bring more business to the law firm?
A thorough study in to the all the above will prove the expertise, experience and professionalism of the Internet marketing company. With all the above elements answered satisfactorily, you can entrust your legal Internet marketing contract to the law firm – Internet marketing company.