According to a study by TMPDM-comScore, 86 percent of online users will be searching for a local business at some point in time. This is backed-up by another research from Kelsey Group, which shows that 70% of online searchers will use local search to find offline businesses. These data are true reflection of how important it is for your business to maximize local search engine optimization. In the US alone, 97% of internet users gather shopping information through the net.
The demand of Local SEO Services becomes higher as the online consumer market has more preference in using search engines in looking for local products and services.
Local SEO vs. Global SEO
Local search engine optimization focuses more on ranking geo-specific keywords (i.e. New York SEO Services, Dallas Website Design). The sample keywords are more likely the ones that will be used by search users who are from New York or those ones who are looking for SEO Service providers from that area. On the other hand, Global SEO pertains to the keywords like “SEO Services” or “Website Design”. These are broad keywords with very high level of competition which can be very difficult to optimize especially if you are new to online business.
Benefits of Local SEO for Your Local Business
Helps in the development of your brand – Local search engine optimization, if executed properly, can help you easily establish your brand in the market. It enables your website to attain more exposure through the use of geo-specific and long tail keywords. Local search users often look for local online businesses wherein they can buy products or attain services. If your local SEO is good, more local traffic will be directed to your website which could turn into potential customers and clients, thus boosting your sales both online and offline.
Captures the interest of your local audience – One of the main purposes of your local search engine optimization, is to capture the interest of your target audience, the local consumers. Through applying local search tactics, your website can appear in the top search result pages, giving a high probability rate of being clicked by local searchers. This exposure from search results can give you opportunity to create ways to keep your target audience on your site by compelling them to visit again. This can be done by conducting local online contests, promos, and the like.
Less expensive compared to Global SEO – Creating Local SEO campaigns are less costly compared to conducting campaigns that pertain to Global SEO. This is because of the low competition of geo-specific keywords and most local directories offer free listing services. Local businesses that don’t have their own website can even make use of Google Place, a business listing service by Google which allow local businesses to register their physical address so that they can be found by their customers online.
Consumers who search locally are the ones who are more likely to buy – This is basically true when it comes to local search. If your website is optimized locally, a high conversion rate can be expected because your page is relevant to the search inquiries made by local searchers. The more conversion you have the better your sales will become.
Here at One SEO Company, we help local businesses attain high conversion rates and lead generation through the tested and trusted techniques we successfully incorporate in our Local SEO Services.
