Earlier last year, aside from Google Panda, there’s this buzzing topic that filled SEO websites all around the web. It’s about Mobile SEO.
Mobile SEO is simply the optimization of a website to run more smoothly on mobile devices (i.e. smartphones and tablets). This is to suit the needs of people who are using their smartphones and tablets in searching for products and services online. This latest SEO buzz has garnered various reactions and opinions from webmasters and search marketers all over the web.
The Use of Mobile Devices to Access the Internet
According to a latest survey conducted by mobithinking.com, there are now 1.2 billion mobile Web users worldwide. This research is based on the latest stats for active mobile broadband subscriptions worldwide. The research shows Asia has the highest numbers of users. This data alone proves how online businesses can benefit in optimizing their websites to fit the needs of mobile users. But, is this really necessary? Is there really a great need to implement a mobile search engine optimization campaign for your website?
Most Experts Say Mobile SEO is a Myth
Creating a mobile version of your website to get higher rankings on search engine result pages is not necessary. According to expert search marketers, the best mobile strategy is to not implement a mobile strategy at all. The best mobile SEO is to build a website that functions and works on all types of devices (i.e. mobile devices, laptop devices, desktop, etc…).
Try to visit the website of technology giant, Apple. You might be surprised that they don’t have a mobile version of their website. But, if you will try to browse their website on your mobile phone, it appears exactly the same – all functionalities and navigations are well balanced.
The Importance of Building a Dynamic Website
A dynamic website runs in any platforms and devices without producing errors in coding and other functionality problems. This is very important in SEO because it has to do with user expectation and experience. A malfunctioned website filled with errors results to higher bounce rates which greatly affect your search engine result pages ranking.
A website with higher bounce rates is a website of lower value or of no value at all to search engines. You can check the bounce rates of your website pages by using Google Analytics. If you will notice 90 to 100% bounce rate, then that means something’s wrong with your content or worst, there’s a big problem with your website’s structure and functionality.
A well-built website free from all errors (properly coded and optimized) is a great example of a dynamic portal which doesn’t need any mobile SEO or the like.
Here at One SEO Company, we help you build dynamic websites which can run and can function well on any types of browsers, devices, and other sorts of platforms.