How Your Blog Design Affects Your Rankings

April 2, 2012 (1VIZABILITY.COM - Business Tip, Design Tips)

As change is the only constant thing in this world, the ability to cope up with it and learn from previous experiences (and use those experiences to improve your current undertakings) is necessary, most especially to professionals and online entrepreneurs in the search industry.

The search industry unlike any other fields greatly depends upon its key game changers like famous search engine company, Google.  Search professionals are compelled to comply and adapt on the changes and rules implemented by the search giant to achieve maximum results in any of their search marketing efforts.

Google Panda and your Blog

Though Google bots love blogs and prefer to index blog-sites over static online portals, webmasters and SEO experts should not relax.  Google doesn’t solely look at how “indexable” your blog is, but its algorithm mainly looks at how engaging your blog design that it can garner high trust and user experience rating.  Your blog, as one of the main sources of traffic for your website, should be well designed to gain high authority rating from big search engines like Google, Yahoo, and Bing.

The Effect of your Blog Design to your SERP Rankings

So, how your blog design affects your rankings?  A poorly-designed blog would surely not appear in the first page of Google search result pages mainly because web metrics will tell that it has poor user experience rating and visitors don’t spend longer time on it, giving it a very high bounce rate.  A very high bounce rate means your readers find your blog not interesting enough that they immediately leave and look for another webpages.  This is one very vital component used by Google to rank your blog-site.

Characteristics of a Well-Designed Blog 

A well-designed blog is a user-friendly webpage.  Its basic components, like the color, text, and navigation are well harmonized providing visitors ease of use and comfort while reading.  A well-designed blog has no irritating pop-ups and other advertisements that distract users.  Its contents are also well-written and are free from misspellings and grammatical errors.  It also provides an effective feedback system (i.e. contact form, post rating tool, and comment section) to enable readers and visitors give actual feedback and suggestions more conveniently.

If you’re a website owner who wants to develop a blog for your money site, you need to hire a SEO Company who are adept both in blog design and search engine optimization.  Don’t waste your hard-earned money on providers who don’t have complete knowledge about internet marketing.  Hire only the experts and expect maximum return of investments.

Qamar Zaman
Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.
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