Google “humanizes” search with new feature
Search giant Google is continuing on the path to improving search for users. One of the latest developments to be implemented by the site to keep in line with this mission is a new feature called the Knowledge Graph. Google recently discussed elements of the benefits to be gained from its launch on the site’s official blog, including the Knowledge Graph’s role in “humanizing” the actions of its algorithms.
The Knowledge Graph will facilitate the return of results that go beyond keyword-query match ups, and assist the search engine in identifying relationships between real-world entities. Google touts on its blog that giving users the ability to obtain relevant queried information instantaneously is “a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.”
Although information for the Knowledge Graph may be pulled from widely used information sources such as Wikipedia and Freebase, Google asserts that its emphasis is on an extensively more comprehensive knowledge base, with the feature currently containing over 3.5 billion facts and growing.
Google notes there are three key ways the new feature will enhance search for users. These are:
• More understanding of the meaning behind search queries – The new feature will aid the search engine in correctly identifying what a user means in a specific inquiry and return more relevant results.
• More relevant search query summaries – With more relevant results will come better tailored summaries that piece together what information about a topic is most helpful for the needs of users.
• More potential for discovery – The Knowledge Graph may facilitate the return of new or unexpected information that could peak the interests of users in new ways.
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