Top 8 Common Website Design Mistakes Committed by Small Businesses

August 5, 2012 (1VIZABILITY.COM - Design Tips)

Website design is one of the important factors needed to increase and enhance a webpage‘s visibility and attractiveness.  This factor is necessary to compel potential visitors and readers to check and visit your website and at the same time the very reason why they are staying and become returning visitors.  Though this is the case, most small businesses often commit website design blunders due to lack of knowledge and guidance from experts.

The following are the 8 most common website design mistakes usually done by small businesses.

1.  Unwise usage of white space.  The white spaces on a webpage should be used to segregate contents and website parts with readability and pleasing design in mind.  White spaces should be used to put emphasis and focus on the rest of the colors of your webpage.

2.  Misspellings and grammatical errors.  These mistakes often affect your website’s credibility as well as the capability of your business to deliver satisfying results.  Wrong grammars and incorrect spellings give bad impressions about your website and can lessen the interest of readers and potential customers.

3.  Poor arrangement of navigational buttons and menus.  How could you deliver a satisfying message to your visitors if your website is in clutter and readers are confused how to navigate from one content to another?  Lousy navigational arrangement often irritates readers.  This usually prods them to leave and look for another webpage that offers easier ways of browsing contents.

4.  Too much graphical contents that slow down the page speed.  A webpage jam-packed with many useful contents and files are great but you should know how to compress them so that they won’t slow down the speed of your website.  Most readers have no patience in waiting for a page that loads slowly.

5.  Not optimized for the search engines.  A dynamic website design should be created with the readers and of course, with search engines in mind.  You may have a well-thought and compelling web design but if it is not optimized for search engines, there’s a higher possibility that most of your target audiences won’t even have the chance of knowing that it exists.

6.  Poor content presentation.  A very long blog post that is not paginated, un-resized photos on the homepage, and auto-played videos are just few of the examples of poor content presentation.  These mistakes often repel website visitors from staying on your website.

7.  No color harmony.  An effective web design always considers content readability which can greatly be affected by color and contrast.   The text of your content should have high level of contrast to its background color to lessen reading difficulty, especially for readers with poor eye-sight.  Using black as your background color and making use of green as your text color is an example of poor color harmony.

8.  Missing or vague calls to action.  If your web design has no proper or correct call to action button, box, form, or widget, then it would be difficult for you to track results, conversions, or goals.  This is the most common mistake often seen in small business websites especially those ones with no clear sets of objectives and goals.

Keep all these web design mistakes in mind and avoid doing any of them.  Also, don’t forget to share this blog post to your networks or friends who may find this article helpful and informative.

This blog post is brought to you by www.oneseocompany.com, a Dallas SEO & Internet Marketing Company.

Qamar Zaman
Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing professional & Starbucks Lover.
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