If you are just starting your own law firm website, you might just be wondering if you will hire a professional in building one or not. After all, hiring a web developer has a lot of pros and cons but so is the DIY website option. To help you in deciding which is which, I will lay- out all the advantages and disadvantages for these two options.
In hiring a web developer, your site can have more potential compared to making your own site. Professionals are knowledgeable when it comes to Search Engine Optimization (SEO). They are aware on how to keep up with the never ending changes of the algorithm and what the different search engine sites are looking for when it comes to ranking a law firm site. Attorneys can save time and can focus with their own legal practice rather than planning on how to keep up with the SEO updates.
When it comes to the website contents, these web developers know what contents search engine sites are looking for. Lawyers are no doubt great writers themselves but not all of them know what to write for their website for it to be SEO and user friendly.
The cons of hiring web developers are both the expense and whether your hired professionals are really expert in their field. Hiring one to build and to manage your law firm site is expensive. They either charge you with initial fee in building and writing contents for your site then hourly rates for the maintenance. You can choose the subscription basis or the packages they offer if you are on a tight budget.
Choosing and investing for a right web developer for your site involves a lot of risks. There are a lot of experts out there but there are also those who pretend they are an expert in the SEO field but really are fraud. This makes it difficult in hiring the right professional developer. So before choosing one, you better check their own SEO company site, their portfolios, feedbacks and reviews from their previous clients.
For DIY law firm website options, you can save money since all you will be investing are purely your time, effort and knowledge for doing the research and the planning on how to build your own firm site. The downside for this is your site would probably have limited areas and functionality resulting to less chances of your site to be highly optimized by search engine sites.
Deciding whether you hire a professional developer or not is your own choice but be sure to weigh the pros and cons of each options and consider all the things mentioned in this article.
Watch my video before you hire a website design firm or SEO firm.