Attorney Lead Generation Expert Validates Frequent Blogging for Lawyers
According to a study, B2B companies that blog generate 67% more leads per month than those who do not. This is backed up by another report ( that says that blogging is currently the most used content marketing tactic.
More than ever, it is just fair to exaggerate the importance of blogging as a tool not just to reach out to your target audience but in helping you increase the profitability rate of your business. Thus, the need to keep producing blog content that encourage readers to keep on returning is a must. The higher the traffic you get, the higher the probability of getting more leads and conversions.
What Type of Content You Should Produce More Often?
Before we’ll discuss a few important strategies on how to encourage more people to read and share your blog posts, we have to know first what type of content most people love to consume. You can’t just go around and create whatever content you like. You need to find out what content format most people prefer that are likely to lead to more conversions.
Globally, 52% of marketing professionals identify video as the top content that produces the best ROI. A recent study (http://www.ioninteractive.com/white-papers) reports that interactive content such as apps, calculators, polls, and quizzes yields conversions very well 70% of the time. This is when compared to just 36% of the time for passive content.
Though the statistics above show that videos are more popular and have indeed brought more ROI, it can’t also be denied that your content must also depend on the preference of your target audience. Thus, you should always put your target market in mind when deciding what type of content to blog.
5 Blogging Ideas to Attract More Readers to Your Blog
Producing creative and enticing blog content is quite challenging but making people patronize them is even tougher. How to create blog posts that can make your readers want for more? Here are a few ideas you can use the next time you will plan for the next topic or content you want to publish on your blog.
Find out the most common problems of your target audience.
The best way to find out what your target audience need is to listen to what they are talking or saying. You can do these by doing the following.
- Joining online forums where they frequently hangout. If you are a SEO Company and would like to know what your prospects want, try to check some famous business and SEO forums and browse around relevant sections.
- Use certain hashtags to check what your prospects is posting in social media sites such as Twitter, Facebook, and Instagram.
- Create a poll every now and then and ask them what keep them from achieving their business goals or what keep them from doing the things they wanted to do to promote their brand.
- Track the comments of your blog post readers. You can always find great ideas and suggestions in there.
Once you’re done identifying their problems, you can now start planning the topics you need to blog.
Track the behavior of your returning visitors.
There are many traffic tracking software out there than can help you comprehend the behavior of your readers. A few of the best ones include Google Analytics, KISSmetrics, and Open Web Analytics. You only need to install them on your blog and you can then start tracking what your readers and visitors are doing.
For example, if you wanted to know what kind of content your readers spend the most of their time on your blog, you just have to check it on your Google Analytics tracker. From there, you can get some ideas on what topics you can work around to bring more solutions the problems and needs of your prospects. Doing this can help you encourage them to keep on coming back to your blog.
Optimize your blog posts for search engines.
Of course, this is one of the most effective ways to drive traffic to your blog that are more likely to convert. If your blog posts are properly optimized (with the right keywords), you can gain more targeted traffic from search engines.
Those who are actually searching for what you can offer are the ones who are more likely to become paying customers compared to those ones who’ve just seen or hear an advertisement about your brand.
Getting more visibility in search means getting higher chances of attracting more blog readers, thus always make sure that SEO is part of your blog marketing priorities.
Contribute blog articles on famous blog sites.
This strategy is quite effective and has already been proven to work. If you need more traffic and more targeted readers, you have to establish relationship with famous bloggers and ask them if you can contribute an article to their websites.
Make sure that you only contribute to those blogs with content highly similar to yours or if you share the same space/industry. For example, if you are blogging about SEO, you can contribute to blogs that feature content about online marketing, social media, and of course SEO.
Contributing regularly to older and well-established blogs doesn’t only increase the chances of getting more readers, it can also help you establish your reputation and authority in your industry.
Conduct a blogging contest.
This is quite helpful if your blog is new or if you are promoting a seasonal product wherein you need a large amount of traffic to increase conversions and sales.
For this, you can make use of your local blogging community, partner with them, and then encourage them to participate in your contest. Just make sure that the bloggers who participate are interested on what you have to offer.
What I mean is, if you are blogging about lawyer marketing and you are offering attorney SEO services, it is wiser that those who blog about your space or those who are interested about SEO are the ones who join your contest.
Attracting more readers to your blog is not easy but if you keep on producing relevant and high quality content then you are already on the right track. But, you know that no matter how good your content is, you still need a solid strategy to keep increasing your traffic and to encourage your readers to keep on coming back.
It is important that you know the type of content most of your readers prefer to consume and then you can use these guides to increase the number of your readership.
- Determine the most common problems of your target audience and provide solutions for them.
- Track the activity and behavior of your visitors and readers so that you can create more powerful content.
- Increase the visibility of your blog posts in search engines through SEO.
- Contribute helpful and informative articles to famous and high authority blogs and websites.
- Conduct a blogging contest every once in a while.
Remember that what works for others may not work for yours. Thus, the need to know how to adjust your strategies according to your blogging needs is important.
ch covers recent Google updates on blogging.
I also published benefits of bloggig for SEO in 2012. Its a recommended read.