How to Use Public Relations to Improve Social Media Marketing
4 Ways to Improve your online press release distribution with social media
How to use social media marketing to improve the PR side of your business is commonly discussed among marketers and business owners alike. Now, let’s flip the other side of the coin. Let us take a closer look on how you can use your Public Relations to improve your online marketing campaign, more especially on how you reach out and communicate with your target audience via social media.
Public Relations is considered as the cornerstone of your business. It mainly concerns on how you spread information about your company to build a credible reputation that can help you attract customers and investors. It also majorly involves activities or events you organize to reach out to your prospects or potential customers.
These days, the role of PR is quite crucial in maintaining a reliable public image not only offline but also on the web. Social media is one of the main platforms online wherein public relations can be put to good use not only for building a reputation but also in maintaining communication with your current and potential customers.
How to Use PR to Boost Your Social Media Marketing?
Incorporating your public relations strategy into your social media marketing campaign can help a lot not only in maintaining a credible reputation online but also in boosting repeat business. Here are a few ways on how you can do it.
1. Incorporate your company’s activities in social media by creating Events in Facebook.
Use your seasonal events such as your monthly promo sale, your annual job fair, or even your community outreach to create a more credible image in social media. Create a Facebook event for each activity and invite your followers.
This can help you increase the number of your followers at the same time increase the chances of getting successful conversions. For example, if you are doing a monthly sale that runs for a week and you invite your Facebook fans and at the same time encourage them to invite their friends to join the event, the chance of getting more leads can help you increase your sales.
2. Create a press release for each event and syndicate it to your social media pages.
Maximize the use of your PR events and activities by creating a press release for each instead of lumping all events in one write-up. The constant and regular flow of content in the form of press releases can provide a steady updates in your social media pages that allows your followers to learn more about your brand. Each press release should be properly syndicated across all your social media properties to gain more exposure, visibility, and leads.
3. Communicate with your contacts and bring the conversation in Twitter.
Make your Twitter streams alive by bringing your trusted contacts in there. These are people whom you have established relationship with over the years. Create a list and put them in there so that you can easily see their tweets and make a reply if relevant posts that you can tie up with your brand come out.
Having genuine conversation in Twitter can help a lot in highlighting the authenticity of your social media presence. Aside from that, getting the support of people who’ve already known your brand online doesn’t only boost authenticity but can also help your account gain more targeted visibility.
Once you successfully established your authenticity and authority in Twitter, starting conversation with your target prospects through the use of social media tool such Social Centiv will be a lot easier and can be more productive.
4. Encourage your email subscribers to follow you in Instagram.
Make use of your available pool of subscribers to populate your social media profiles. Getting your email subscribers into your Instagram can help you create constant activity in there. Since they are already your brand’s followers, it won’t be difficult to encourage them to participate whatever promotions or contests you’ll host or you’ll hold using the photo sharing platform.
With these few tips, you now have an idea on how to incorporate your PR into your social media marketing strategy without breaking your budget. If you are still confused and want to improve your social media marketing strategy with press release distribution without wasting too much of your time, you may want to use Social media press release distribution site.
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