What are Links and How would You know you have a Good Link or a Bad One

Link building expert from Dallas Qamar Zaman explains – Good/Bad and Ugly Link Building

SEO stands on the spinal cord of the links. All of my friends, the small business owners who indulge in the search engine marketing put in much time and efforts in building links. Good or bad, they don’t care as they don’t understand the concept of link building in the first place, and those who do, have little or no knowledge of measuring the quality of links that they earn.

Before we step into serious discussion of  analyzing the health of links, I want you to understand “Links”. The fine thread, the spinal cord” on which your SEO stands and which helps your web pages to gain authority on the search engines.

“Backlinks enable you to keep track of other pages on the web that link to your posts. For instance, suppose Alice writes a blog entry that Bob finds interesting. Bob then goes to his own blog and writes a post of his own about it, linking back to Alice’s original post. Now Alice’s post will automatically show that Bob has linked to it, and it will provide a short snippet of his text and a link to his post. What it all works out to is a way of expanding the comment feature such that related discussions on other sites can be included along with the regular comments on a post”. Google Support Center

Moz explains links as “For search engines that crawl the vast metropolis of the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways.”

Pretty simple, but be careful, if you are linked to a site that is not relevant to yours or if it is relevant, its carries no authority or if the site that has earned bad links, your ranking and your website visibility could be in trouble. Hence, now things don’t remain so simple.

There are two main reasons why you would want good linkbacks:

  1. To increase the traffic to your website
  2. To rank higher on the search engine (SEO purpose)

This is why online marketing companies, business owners and bloggers try and get as many  to their web pages and blogs as possible. But we must think that too many backlinks can be harmful too, if they are coming from the wrong places. Google is ready to penalize all such websites that have spammy links or irrelevant links or you can say bad links. Hence, good link profile is what you need if you want to survive on the search engine landscape.

Let’s see what Neil Patel has to say about good link profile

What Is a “Good Link Profile” and How Do You Get One?

“You know that good link-backs are an important part of SEO. You know how important it is to work at building strong backlinks. You understand the impact of over-optimized anchor text. You realize the toxic effect of links from spam sites and directory listings. But how important is it, really? And, more to the point, how can you get a link profile that Google loves?

I want to explain the components of a “good link profile” and provide suggestions for how you can improve your link profile.”


Don’t get overwhelmed.

Be careful now. Don’t rush. Link building can sure improve your web traffic and get you a good place on the SERPs, but what if you get bad, spammy linkback. The search engine knows this and you along with your website could be in trouble.

Backlinks can turn out to dangerous for your website and have a negative impact on your search engine marketing.

This could happen if:

  • Your website get links from irrelevant sources
  • If the links are coming from low quality Sites
  • If you have over Optimized the Anchor Link Text
  • If you are buying links which could carry links for various low quality or unrelated sites
  • You have put Outbound Spam Links

If you have not heard of “Penguin” and if you are not watching your back, you could be in trouble.

Alex Johnson says in his article published on the Search Engine Journal

How To Spot Bad Links & Deciding Whether To Take Action

“Since Google’s Penguin 1.0 update launched in April 2012 (and a recent update on Oct. 4), a painful reality had dawned on us: inbound links could negatively impact on our Google rankings.

Prior to this, the worst an inbound link could do to your site was nothing at all.  Google suddenly changed the rules, and we had to look out for potentially “toxic” links pointing to our sites. Which can be scary, as these links are often out of our control.”


We are all Google focused. The web visitors Google to search and the businesses Google to promote their businesses. So we have to follow the rules made by the search engine in the effort to provide its users with the best possible search results and giving them value for the time spent by them Googling. This is not to say that Google has anything against the business owners, but the search engine is against the bad or black hat practices done by some webmasters.

Well, penalties can be removed and a reconsideration request could be filed to the search engine to remove the penalties.

But before anything hits your web marketing efforts, why not be cautious and analyze your links.

Neil Patel once again comes to our rescue with his latest blog about determining whether our link are good or bad. Let’s see what he has to say about it.

How to Determine if a Link is Good or Bad

“You want to avoid Google penalties as much as possible, especially now that Google is so concerned about user intent, as opposed to the keyword phrases they search for.

In the past, you could get away with any kind of links. Google frowned at bad links from the beginning, but they didn’t have a system for fishing out culprits. But it’s a different ball game now.

The Panda update redefined content quality. The Penguin update made it clear that Google prefers earned links, not built links.”



It is about your online reputation and the authority that you can build for your website and web presence. Links have always been important, but with the current Google penalty scenario, we must be careful in earning links or be ready to face the wrath from the leading search engine.

About Me

I have been doing SEO for over 15 years. If you need help in building quality link building outreach check my Link Building Outreach Tips by Dallas Link Building Expert.

Qamar Zaman

OneSEOCompany.com – SEO For Lawyers

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