If you think you don’t have the talent in storytelling, then you can always hire someone to write or blog on your behalf. As long as you know which part of your business’ story can capture the interest of your prospects, then blogging about it won’t be a problem.
“Good content is not storytelling. It’s telling your story well.”| MarketingProfs
These days, blogging is one of the most inexpensive ways in promoting your business online without becoming too salesy. It has been proven very effective as a tool that can help you communicate and engage with your target readers.
So, what is holding you back? Learning about how to start a blog and how to write a blog post is easy as loads of information how to do these are openly available online. This blog post from Amy Lynn Andrews can help you on how to start your own blog:
How to Start a Blog
“So, are you wondering how to start a blog? I’m so glad you’re here! My goal is to explain the necessary steps to get off to a good and successful blogging start, no technical experience required.
I created my first blog in 2004 with zero computer experience. It took me forever to figure it out. (Let’s just say I googled until I nearly lost my eyeballs.) This guide contains what I learned along the way and is especially for those who want step-by-step instructions in an easy and simple format.
Always remember that when you blog, you put the interest of your prospects as the priority. It should answer common questions about your business and provide solutions to the needs of your target audience.
In blogging, you need to put your customer as the center of your topics as your business is all about satisfying their demands.
“blogging can be an effective, arguably the most effective tool, to increase website traffic, generate leads and develop long-lasting, happy customers. But blogging enthusiasts often forget to answer a critical question: why is blogging important for my business… they just say that it is.” | Manish
Now, if you are still hesitating to start blogging, these reasons enumerated by Wishpond may help you convince you to decide:
4 Reasons Why Blogging is Important for your Business
“There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment.
Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy.
Here are 4 reasons you need to blog:
- Drive traffic to your website
- Increase your SEO/ SERP
- Position your brand as an industry leader
- Develop better customer relationships”
Now that you know how easy it is to start your very own blog, you must also equip yourself with the basic knowledge on how to make your blog posts more visible to your target audience.
- Use SEO to increase the visibility of your blog post in organic searches
- Share your blog post on popular social networking sites such as Twitter and Facebook
- Include your blog post in your weekly or monthly email newsletters
Samuel Pustea of JeffBullas.com shares 50 ways on how to promote your blog:
50 Ways to Promote and Market your Blog Posts
“The angels are singing, the sun is shining and a torrent of traffic is about to turn up. It is the best article you have ever written and it deserves some attention.
It’s your baby.
You spent time agonizing over the headline, the introduction is a sizzler and the structure is written for web skimming readers.
Nothing happens. The visitors don’t show.
The reality is very different to the imagination that started with a dream of thousands of fanatical readers, advocates and viewers turning up to your web front door. The adage of “build it and they will come” does not work on a web where you are competing with hundreds of millions of websites and over 2 billion internet users who still don’t know you exist.
No, it’s just time to roll up the sleeves and build traffic one marketing tactic at a time. It will involve some social media marketing, old fashioned blogger networking and also understanding the nuances of Google.
You don’t need to do all of them but just start. Pick three to five marketing methods from this article that catch your attention and work on those.
Here are 50 ways of promoting your articles on your blog.”
Now that you know how to start your very own blog, you can now see its potential in helping you attract more prospects and ultimately, increasing your sales in the long run. But, there is still too much work to do because you don’t only need to write and publish.
- You also need to build a blogging strategy
- You also need to develop blog marketing strategy
If you think you cannot do this on your own, it is recommended that you seek the help of a professional. You may talk to Qamar Zaman, an internet marketing expert in Dallas. He has over 15 years experience in helping startups and entrepreneurs grow their business through cost-effective digital marketing strategies that deliver epic results.
You may call him at 972.437.8942 or visit his website www.qamarzaman.us.