In today’s crowded internet space, no website can succeed without search engine optimization. The age-old mantra of “If you build it, they will come” has proven wrong time and again. SEO is a complex process which involves finding the right keywords, researching your competitors, and analyzing the internal structure of your site.

Thankfully there are several tools for SEO which can make your life easier, especially if you are a hands-on business owner. In this article, we will discuss 7 of such SEO tools which are a must-have if you want to take your SEO campaign to the next level.

7 SEO Tools That Can Help You Increase Your Search Engine Rankings

SEM Rush

SEO Tools That Can Help You Increase Your Search Engine Rankings

SEMrush is primarily a keyword research tool which can also provide you detailed and valuable insights into your competitors SEO strategy. With the help of SEMrush, you can analyze your competitor’s ad budgets, keywords, ad copy, landing pages, display ads, and GDN strategies.

It also allows you to conduct a thorough analysis of yours and your competitor’s backlinks. You can also use their traffic analysis feature, which can help you to study the online traffic of any website.

Moz Pro

SEO Tools That Can Help You Increase Your Search Engine Rankings

There are actually a few other tools which can be seriously compared with Moz Pro, which was developed by the famous SEO Moz company founded by SEO luminary Rank Fishkin. Moz Pro is much more than a tool as it’s a complete suite of tools designed to execute an SEO campaign effortlessly.

Moz Pro may seem quite similar to SEMrush at first glance, but on closer inspection, you will see some differences between these two great SEO tools. Moz Pro allows you to conduct keyword research, track your website’s ranking for specific keywords, optimize your webpage for SEO, and it also shows a difficulty score which tells you how difficult it is to rank for a specific keyword.

Google Search Console

SEO Tools That Can Help You Increase Your Search Engine Rankings

Google Search Console allows you to see your website as Google sees it, thus enabling you to  fix errors which may be preventing you from achieving your desired rank on the SERPs. With Google Search Console, you can easily track any crawl, sitemap, or meta tag errors. You can also update your robot.txt file using search console or track keywords used by visitors to reach your site.


SEO Tools That Can Help You Increase Your Search Engine Rankings

Ahrefs is often cited as one of the best backlink trackers out there, and the paid version comes with a host of additional features. WIth Ahrefs, you can conduct competitive analysis, keyword research, backlink research, content research, and track your website’s rank for specific keywords.

Yoast SEO

SEO Tools That Can Help You Increase Your Search Engine Rankings

Yoast SEO is a free plugin for WordPress sites, which has been developed explicitly with WordPress bloggers in mind. It’s the best on-page SEO tool out there and is used by millions of users across the world.

Yoast SEO allows you to check the readability of a post, check for duplicate content, optimize your content for a specific keyword, and streamline your site’s internal linking structure.

Google Analytics

Google Analytics may not be an SEO tool strictly speaking as it was developed to monitor the traffic and visitors received by websites, but with time it has become a must-have tool to track the progress of your SEO campaigns.

With Google Analytics, you can monitor your website’s traffic, country-wise breakdown of visitors, time spent on different pages, bounce rate, pageview, average session duration. It also allows you to set up specific goals and can be easily integrated into marketing funnels.

Google AdWords Keyword Planner

SEO Tools That Can Help You Increase Your Search Engine Rankings

No one knows search better than Google as they are the one single platform which processes millions of queries each day. So, undoubtedly, they have the most accurate data about keywords used by visitors while searching. You can tap into this data and design your next SEO campaign using laser focused stats collected by Google via their Keyword Planner tool.

You need to have an AdWords account to use Google’s Keyword Planner tool. You can find new keywords, compare keywords, research impressions, clicks, monthly search volumes, cost per click, and competition for specific keywords using Keyword Planner.

Why Do You need to Incorporate SEO into Your Digital Marketing Campaign?

SEO may seem a bit old fashioned in this era of social media, but it is still one of the best ways to get free and high-quality traffic. The fact that organic search traffic performs better than paid traffic in terms of sales only adds to its appeal.

It’s highly unlikely that a digital marketing campaign can succeed without SEO, and this is due to the simple fact that the majority of people turn to Google whenever they are looking for a place, service, or product. So, you cannot afford to overlook SEO when running your digital marketing campaign.

Without SEO, your website will not rank on Google’s search engine results page and will be practically invisible to the vast majority of consumers out there.


We’ve tried to collect the most popular and useful SEO tools in this article, but the list is in no way comprehensive as there are several good SEO tools out there which we couldn’t include anymore here.

Most of the tools listed have both free and paid versions but the freemium model is more preferred by most subscribers. The free versions of these tools have a bit limited functionality but offer all the essential features required for executing an SEO campaign. Good luck!