SEO has been an integral part of online marketing since the advent of search engines almost 2 decades ago. Many people have started assuming that SEO is no longer important due to the rise of social media marketing and other Web 2.0 marketing techniques. Nothing can be farther from the truth, as repeated studies have shown that SEO remains one of the most effective tools in marketing a business online.

The fact is, it is reported that the average firm is expected to allocate 41% of their marketing budget to online, and this is predicted to grow to 45% by 2020. It was also predicted that by this year, the spending in search engine marketing (SEO and PPC) will increase to $45.49 billion.

These figures mean that your competitors are using SEO to put their brand out there. Will you just let them dominate your niche without putting a fight? This is one of the reasons you should run your SEO campaign too. You should not let your competitors steal your prospects.

Here are the Top 5 Reasons Why You Should Invest in SEO

Investing your money on something is not easy, especially if you have a very limited budget. That’s why it’s important that you invest on something that is worth every penny you have. You should invest on something that has high chances of giving you a high return of investment.

Here are the top reasons why you should invest in SEO.

High-Quality Traffic

SEO is still the easiest way to get high-quality traffic which converts at a higher rate than the traffic gained through other sources such as social media and paid ads.

Organic search visitors have the highest CTR rates and studies have shown that your sales can skyrocket if you land up on the first page of the SERPs (search engine result pages), or are ranked among the top few positions for your target keywords.

High quality traffic is very important because these are prospects that you can easily turn into paying clients or customers.

Better Brand Visibility

Perhaps brand visibility is the most overlooked aspect of SEO as even seasoned marketers fail to notice the impact of SEO on brand visibility.

If your brand is shown on the first page of Google, then it automatically boosts your brand visibility. You can share the first page with some of the leading brands in an industry and this positions you as a leading industry player too, thus boosting your brand visibility and solidifies your brand’s reputation.

High ROI

As compared to other marketing methods, SEO offers the best bang for the buck as very few other mediums can match the impressive return on investment that it generates.

But, you need to remember that getting ROI doesn’t happen immediately. Every business is different, thus there’s no standard length of time that can predict it.  SEO is a long-term investment that can potentially give high ROI if done the right way.

The best source of free organic traffic

SEO remains one of the best sources of organic traffic as you only need to optimize a specific web page once, and a one-time effort leads to a continuous flow of traffic. On the other hand, paid ads require a continuous investment of time, energy, and money.

The results of SEO last longer compared to that of social media wherein a link posted may disappear from a profile’s timeline as time passes by.


People tend to rely on the results presented by the search engines for their query and the businesses shown in organic search results are considered credible in the eyes of consumers. So, SEO is one of the best ways to gain credibility in the eyes of your target audience.

The reverse of this is also true as if your brand is not ranking high enough on the SERPs, then people are going to question how credible your business is.


SEO is considered as one of the main pillars of a well-designed digital marketing plan. When you incorporate it well into the rest of your digital marketing strategies, it can bring in limitless opportunities for your business. It is known to boost branding, sales, visibility, quality of user experience, credibility, and ultimately, it helps boost your profits.

If you think you need SEO to boost the overall results of your digital marketing campaign, then you must get started now. There’s no better time to do it than as soon as possible. While you are idling and still undecided, your competitors are already taking advantage of the market.
Don’t allow your competitors to trample you down in the SERPs. Let us help you optimize your website for the search engines. We have a track record of almost two decades in helping entrepreneurs grow their business through effective SEO strategies. Call us at 972-437-8942, or fill out this contact form to book a free one-on-one consultation.