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Instagram has added another way to improve accessibility, with the worldwide expansion of language translation within Instagram Stories.
As you can see in this example, you now have the option to translate the text on the screen if you see a story with cover text in another language.
To do so, users will now see a new ‘See Translations’ banner in the upper left corner of their IG stories when a foreign language is detected (based on phone settings). Tap on the option to see a new translation panel as above.
Instagram says that more than 90 languages are currently supported by the functionality, but translations are currently only available for text, without any direct audio conversion.
But still, it can still improve accessibility – though it also provides a way for brands to launch into new markets, with promotions that can be easily translated by users within the app.
Similar translation options are already available for feed messages, user profiles and comments.
Instagram also added automatic captions for Stories earlier this year – so theoretically, you could use the caption sticker and this new feature to translate speech in your tracks into another language. But this may not be possible at this stage.
Either way, this is another important development of accessibility for Instagram, and another consideration for your Stories process.
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