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59% of marketing emails influence purchasing decisions. If it does not emphasize the power of email marketing, I do not know what is!
Email marketing is one of the most effective marketing tools to drive traffic to your website, generate leads and convert sales. It can be a goldmine for marketers (if done right). More than 93% of B2B marketers use email to distribute their content, which makes it one of the most popular forms of marketing there.
However, there is a risk associated with email marketing. If you run inefficiently, your email will be just one that your recipient ignores.
But we will not go down that road!
Instead, we’ll show you how to create a successful email marketing campaign that will lead to action.
How to make the most of your email marketing campaign
It may take a while to master the art of email marketing. But here are our top tips to get you started!
Start with a killer subject line: You are aware of the classic saying ‘do not rate a book by its cover‘, not true? Unfortunately, it does not work completely when it comes to email marketing. Your subject line will entice your recipients to click the contents of the email and move it to the Trash quickly, or worse, mark it as spam. 47% of email recipients open an email based on the subject line alone. It is therefore important that you subject a killer to pass the first obstacle.
- Keep it short (ideally, 40 characters or less)
- Get rid of the drama, avoid using capital letters and too many exclamation marks
- Use keywords that are known to increase open rates
- Use emojis and numbers
Nail the email structure: When it comes to writing copies for the web, structure is important. Consuming enough paragraphs of information is enough to make someone regret opening your email and clicking down before they start reading. Following a logical structure and keeping your paragraphs short and concise can improve the readability of your email.
And do not forget your call to action! This should reflect what action your users want to take once they have read the email.
Know who you are writing for: No matter what product or service you sell, you need to know who your audience is. Each business has a different experience with email campaigns, depending on the user base.
Once you know who you are writing for, you can customize your copy according to the needs of your clients. And if you have not yet been marketed, you can easily collect the audience data using Google Analytics or your existing social media accounts.
Track your progress: It is important to constantly track your email marketing performance. Here are some reliable statistics you should regularly measure to maintain a healthy email list and improve your campaigns – these include:
- Open course
- Click-through rate
- Sign out
- Complaint rate (how many recipients marked your email as spam)
- Conversion rate
- Campaign ROI
Timing is the most important: The success of your email can be significantly determined when you send it. The worst open and through rate rates occur on weekends, as most people have logged out of work mode. Although each business is different, using data to monitor when your users open your email regularly will help you find the nice place that raises your public rates.
How blazon can help you
Do you need help creating a truly irresistible marketing campaign that will increase open rates, increase traffic and convert sales? Fear not – our talented blazon team can only do that. For more information about our email marketing service or other services we offer, visit our website.
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