As the next phase of expansion is watched, TikTok wants to refine its live stream offering with a introduce new additions to provide more control for live broadcasters, as well as new discovery tools to better highlight live streaming content.
The main focus of these new updates is security and the provision of means for broadcasters to avoid unwanted comments or interactions.
First, TikTok adds a new option that allows broadcasters to assign ‘Live moderators’, namely a person or a person, who can help them manage their streams.
As you can see here, Live Moderators can allow you to add other users who can then manage your comments and commenting features during a stream.
It can be a great help for those who want to use their streams for professional purposes, with the ability to close unwanted interactions more easily, while also helping to respond to relevant comments and maximize engagement.
TikTok is also adding query filters for live stream comments.
As explained by TikTok:
“In the settings tab of the LIVE launch screen, hosts can disable comments or add up to 200 terms in the keyword filter to restrict the comments in the chat. Words can be added to the list by the hosts and the entire list. Person they help. ‘
This in turn provides more capacity to better manage your broadcast, and to ensure that your comment stream does not move off-track and into more offensive areas. Which, as everyone knows, is regularly streamed or even streamed regularly.
TikTok also extends its thoughtful commentary memories to live streams, which can help prevent commenters from making potentially offensive comments.
TikTok added his thoughtful commentary to the main program back in March, and the expansion to live streams will hopefully give more thought to the same process within video streams.
TikTok also launches a new option that enables streamers to temporarily dampen viewers or remove unfriendly or harmful comments that will be available to hosts and assigned moderators over the coming months.
In combination, these new tools offer much more capacity to manage interactions within live streams in the app, and will help keep things civil and welcoming – which in turn will be important considerations for potential brands and influencers.
In addition, TikTok also wants to enhance the live video discovery options in the app, with top-notch broadcasts appearing on For You and the following pages.
“Some of the top LIVE categories include Chat (Q&A), Gaming, Talents, Fashion and Daily Life, and with updated access points to the LIVE page, Top and Recommended LIVE videos will soon be closer than ever before.”
Live streams play a key role in the next phase of TikTok, with the platform already experimenting live-stream shopping options, which will give brands and influencers more capacity to earn their TikTok money. By enhancing its moderation and discovery tools, TikTok will then be able to welcome more brand partners into this experience – part of the broader shift to e-commerce and in-store shopping, which will ideally expand the app as a viral hit, and in a more sustainable revenue-generating machine that has the ability to fit the larger players in space.
Because if creators can not make money on TikTok, they will go elsewhere and take their audience with them. As such, these new instruments all play a role in the evolution of TikTok, as it seeks ways to transform its massive audience appeal into a more solid business offering.