For a long time, public figures were made by Hollywood. It will take years to establish themselves in movies and TV and eventually break out. Nowadays, stars can be made within a few days, especially on platforms like TikTok.
But even if you do not try to become the next Charli D’Amelio, it’s worthwhile to find out how to get verified on TikTok. After all, the social media network has approx. 1 billion active users per month.
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Why do you need to be verified on TikTok?
In short, being verified by TikTok can help establish a brand you want. It can also enhance your career, whether you are a musician, actor, writer or even a business owner. But here’s a more detailed explanation of why it’s worth verifying.
You know how there are always social media accounts pretending to be NBA insiders on the trade deadline? With the tick comes credibility. Users know you are who you say is.
There is a rumor that, thanks to TikTok’s algorithms, verified accounts appear more frequently and get more likes. These preferences could potentially lead to more followers.
Verified accounts often interact with other verified accounts. Being verified means that your favorite celebrities or influencers on the app may respond to your comments and DMs – or even your requests for business partnerships.
How many followers do you need to be verified on TikTok?
It is not Road Club, where everyone knows the rules. The verification process of TikTok is not so clear. There are no immediate thresholds to reach to be automatically verified. Some TikTok accounts have hundreds of thousands of followers, but no check mark.
TikTok rather uses its own secret authentication system. Actually, staff search for and give them a tick to reward users for popular, high-quality content. But there are some data points that TikTok is looking for that can help your case.
Of course, you can bypass it all and just …. be famous. There is verified celebrities on the platform with zero posts (* ahem * Tom Cruise).
Not yet known? Keep reading.
How to get verified on TikTok
Other than being Jack Black or Justin Bieber (or another famous person with the initials JB), there are not many shortcuts to be verified on TikTok. (And no, you can not afford to let that happen. Beware of scammers!) But here are some tips and tricks that will help you get noticed by TikTok staff handing out the coveted tick.
Step 1: Find your niche and keep producing
Establishing a brand requires daily popular and authentic content. Once you are known for something, it will be easy to attract, retain and grow your followers. That’s why it’s important to start developing gripping, captivating material and keep your foot on the pedal.
It helps to keep up with TikTok’s challenges and the hashtags associated with it. This is proof that TikTok users like brands that participate in TikTok trends.
See below for an example of a user and his mother participating in the “Flip the switch” challenge.
And because music is one of the most important factors on TikTok, you want to keep up with the songs and artists that are popular on the platform. Recording in your videos can be an easy way to leverage their popularity.
You will also want to research your own videos. It can help to measure the impact of your content and show you which placement times give you the best results.
Step 2: Appear in the media
It seems that traditional star making platforms are still relevant! Who knew?
But these are also not just traditional forms. Yes, it certainly helps to appear in a magazine or a newspaper or on television and radio. But appearing in posts, YouTube clips, and podcasts with other highly regarded creators is also a great way to spread your message.
TikTok star Lubalin has probably gained a lot more followers after his interview with the Canadian Broadcasting Corporation, for example.
And guess what? All sites are also looking for content. You just have to give them a reason to want to show you. It helps to follow relevant newsworthy or trending topics. If others think you have something important, funny or interesting to say about the news of the day, it increases your chances of being posted.
Step 3: Get verified on another social media platform
With social media networks like Facebook, Twitter and Instagram you can apply for verification. That doesn’t mean it’s necessarily easier to verify, but it’s a little simpler.
Each of the sites has their own set of features that they are looking for users to verify:
- Facebook likes to verify accounts that are professional, official representations of a brand.
- Twitter recently announced new verification criteria. Under the new rules, accounts must fall into one of six different categories. Twitter also said it will open the rules in 2022.
- Instagram is a sticky nut to crack. In essence, it will only verify accounts that have the chance to mimic.
If you get a check mark on any of these sites, it is very good to get verified on TikTok. This is because it lets TikTok know that you are a person with a real cachet on the internet. And you can link the accounts to your TikTok account.
So let the verification processes get underway!
Step 4: Go viral
This one might seem obvious. But most TikTik accounts have at least one major viral explosion before verification. Getting on the ‘For You’ website can be a huge boost for your followers and viewers, and it will put you on TikTok’s radar.
High activity and engagement are two of the most important statistics that TikTok looks for when verifying accounts. Viral checks the boxes nicely.
While there is no scientific formula to go viral on TikTok, there are a few ways you can help your case. Here are some ways to do it:
- Launch the video in a catchy way. Things happen fast on TikTok. You need to make sure your video gets attention within the first few seconds. Or users just scroll away. This video from this TikTok user about friends’ reaction to your ex opens instantly in a super engaging way.
friends hate your ex more than anyone else
- Tell a story. Not everyone is a dancer. Those who can convey their sense effectively in a funny or gripping way have an advantage. But ..
- Keep videos as short as possible. TikTok looks at the average viewing time when evaluating quality. Viewers are more likely to watch the entire piece in 8 to 10 seconds than a one-minute video. This perfect video of Mayim Bialik contains a sugar glider and is only 12 seconds long.
- Reply to the comment. It can help you connect with potential followers and make sure more people see your video. You should try to create a community with each post.
Step 5: Follow the rules
Like any social media platform, TikTok will look at accounts that meet the community guidelines and terms of service. If you violate these rules, your account will be flagged by moderators, and it has a good chance of compromising your chances of being verified.
One last tip
Although it sounds counter-intuitive, do not focus too much on authentication. If you follow the steps and hit the points above in a natural, authentic way, you will get there. Do not forget to have fun too.
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