As all social platforms want to implement more ways to enable creators to make money from their efforts on the platform so that they can post more often on their programs, the growth in creators who have become businesses has led to ‘the creators’ economy ‘. offers more opportunities for all kinds of experts and enthusiasts in virtually every niche.
But while becoming a web creator, it sounds like a pretty simple proposition – build a following on social media, create content that matches your interest and then deserve the attention – it actually takes a lot of work, not just in terms of consistency content creation, but then with regard to marketing, compiling revenue streams, running your own business, etc.
This is often more than most people expect, and to shed more light on YouTube today has released its first ever podcast named ‘The Upload: The Rise of the Creator Economy ‘.
As outlined in the above track, The Upload features interviews with a series of YouTube stars who started their own business based on their work, and provides insight into the technical aspects of how they manage the various aspects.
As explained by Youtube:
“We wanted to show the magic of the creative economy in a whole new way, by taking people behind the scenes to learn what the affairs of the creators they watch every day look like.”
It will ideally help more potential YouTube stars gain a better understanding of what they need to know, while it will probably also help provide valuable perspectives on what these stars have learned and the path they have taken to the internet. fame.
The podcast is hosted by journalist Brittany Luse, who is also the popular host ‘For colored nerds‘ podcast, and will feature profiles on well-known YouTubers such as Lilly Singh, Caleb Marshall and Emmy Cho.
“Throughout the series, Brittany will introduce listeners to creators with channels of all sizes that build dynamic and thriving businesses. New episodes are released every Wednesday, starting on September 22nd. ”
It may seem a little strange for YouTube, a video platform, to launch a podcast, but audio has recently become a bigger focus for the platform as it seeks to keep pace with rising social audio trends.
Very popular YouTubers now have their own podcasts, which they share on the platform, and offer audio-oriented content to their massive audiences, while YouTube has also made music a greater focus, with only audio listening options offering a different way to use YouTube content.
Late last year, YouTube reports that music video streaming was at a always high, while YouTube Music itself is now more than 77 million paying subscribers. While visual elements remain central to the broader offering of the platform, there is clearly also a huge interest in audio-only offerings, on which YouTube relies with this new program.
It can be worthwhile to get involved, especially if you want to build your own YouTube group.
You will be able to download ‘The Upload’ wherever you get your podcasts – from YouTube, Spotify, Apple Music, Google Podcasts and via smart speakers with Google Assistant and Amazon Alexa, and more. You can also subscribe to The Upload on YouTube here.