[ad_1]
Yvonne Ivanescu will be the first to tell you that mistakes are part of starting a business. Like the time she spent hundreds of dollars creating patterns for the bikinis of her business, only to learn that the printing of the patterns on fabric is very free.
She will also tell you that it could be pain. For example, for two whole months she just chose to choose brand colors – not to mention, a year and a half learned how to start a business, and another six months to do competitor research. Let us also not forget about all the canceled photo sessions, courtesy of COVID-19, and everything back and forth with her manufacturer on the subject of building coverage.
Why would someone with an otherwise successful career in marketing and podcasting put themselves in such jeopardy? What is it all for?
In this episode of Above the Fold, Francis and Jeff gain insight into the entrepreneurial mindset of Yvonne, founder and owner of Now in Rio Swim, an ethical swimwear business in Lisbon.
It’s an honest look at the trials and tribulations – but also the dazzling brilliance – of a highly related entrepreneur.
Additional resources
Context-free quote of the week
“Crying does not have to be a negative thing.”
[ad_2]
Source link
