This is interesting. According to reports from some users, Facebook is testing a new process that limits your insight into who viewed your Facebook story to only those who responded to each story frame or left a comment.

As you can see in this screenshot, posted by the user Elodie FlenniauSome Facebook users are now being notified that they will no longer have a complete list of Stories viewers, so that random people who come across your Facebook stories can see it without your knowledge, and you can see the contents of Stories can be silently watched without fear of being identified.

So far, Facebook has a complete list of Stories viewers, as well as the responses each person has assigned to each of your story frames.

Facebook Stories' number of views

But just as Facebook does not provide insight into who viewed your profile, Stories seems to fit in the same way now.

It sounds like Facebook wants to make subtle chasing possible – although of course people do not have a connection to the platform, but it is also not scary as such. If you want to share something you do not want potential stalkers to see, keep it under ‘Friends Only’.

But it feels a little uncomfortable again.

Why Facebook wants to make the change we do not know – we contacted Facebook for more information about the test, but they did not return during the publication. But it seems Facebook is trying to avoid possible anxiety by letting people know who specifically checked their Stories content.

But people need to know, right? It’s valuable to know who exactly sees what you’re posting – but if your new colleague is visiting on your holidays, it might be a little weird, and maybe it can make things weird at work, even though it’s a relatively harmless action.

I assume this is what Facebook wants to avoid, the potentially awkward circumstances in which someone looks at your content, which can make you feel uncomfortable even though the viewer is not meant to. It can also increase the psychological damage by showing you past acquaintances that keep you informed through your Stories updates.

Does it make sense to just cut off the data? I mean, I think. In the vast majority of cases, it is harmless, but it can get weird, and if you have serious concerns about unwanted exposure, you can keep your stories private.

But it can also reduce brand insight, which can limit your research capacity, if indeed extended to all types of Stories.

As noted, we have asked Facebook for more information, and we will update this post as / when we hear.





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