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This can be useful – TikTok is test a new option This will allow users to pin selected videos to the top of their profile view, helping to show specific clips to their profile visitors.

As you can see in this example, posted by Sam Schmir (and shared by expert on social media Matt Navarra), with the new option you can attach selected clips to the top of your profile content grid, so you can get the best examples of your work, or your latest promotions, Q and A clips, answers, etc.

In its current test form, you can pin up to three tracks, which contain the entire top line in your screen, providing another strategic opportunity to help build your audience and maximize engagement by putting the spotlight on your chosen work.

This is a logical addition to TikTok, with post-pinning already available in most social apps, giving managers and social media users more control over how their content is displayed, which can be a great help to visitors’ to draw attention. And just like other platforms, you can use it in different ways – some share their most interesting tweets or posts, while others share promotions, their new blog post, their latest book or whatever.

It will not be a big change, but it can be very relevant and useful, and it is another element to consider in your TikTok planning going forward.

And with TikTok still hold, the app is an important consideration for even more brands during the holiday season. As a result, you should take every opportunity to increase your TikTok engagement where possible — although as such it is not a ‘game-changer’, it is at least worth experimenting with.

We asked TikTok for confirmation of the test, and the planned rollout or availability, but we have no further insight at this stage.



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