Pinterest has a new overview of the key trends taking hold on its platform, as well as some examples of how brands are using the evolving trend insights to formulate more effective Pin outreach.
In December last year, Pinterest launched its Pinterest Predicts Report, highlighting 30 trends predicted in 2021 larger movements, based on increasing search activity and engagement.
Now, Pinterest says it’s so most of these right, with its latest data showing that 80% of the trends it identified in the report are gaining more traction throughout the year.
As explained by Pinterest:
“By giving brands a glimpse into the future – during the critical discovery process – Pinterest helps advertisers connect more deeply with their audiences. Pinterest’s ability to predict new habits and behaviors based on Pinner activity continues to grow and become a more prominent added value for advertisers. ”
Pinterest is indeed adding more tools on this front, including many useful ones Pinterest Trends Tool, which allows you to search for any keyword and see how people interact with the topic in the app.
The same process is one of the elements in how Pinterest’s data analysts got its Pinterest Predicts review, and Pinterest says that based on its data, brands achieve success by devising strategies around important shifts.
- Buick a campaign around the Small moments of great love trend based on research that people on Pinterest celebrate even the smallest opportunities. And although this trend originated from the categories of parties and events, it did not deter the car brand from taking advantage, but also the insight that people offer movie months under the stars. The campaign performance exceeded the benchmarks, with 74% higher video completion rate (video recorder) compared to automated benchmarks.
- Dawn benefited from the rising trend Mixing is forbidden and introduced a trend package based on the spicy recipe peak, resulting in 24% more efficient CPMs than the standard for households.
These are some practical, practical examples of how you can use the insights of Pinterest to increase your performance on the platform, and it’s clearly valuable to adapt to these trends and Pinterest’s predictions as a way to increase connect user interests.
In addition, Pinterest also notes that the trends stay on its platform longer, with frequent shifts 21% longer than on other networks.
“Most trends on the internet last for about six months and then disappear. But not on Pinterest. Here, monthly growth trends last more than 20% longer than trends on the rest of the internet. In other words, they are not just a flash in the pan. This means that brands and creators who know these trends benefit from content with a longer lifespan. “
To illustrate, Pinterest shared this trend map showing the search interest in ‘Forest resort’‘overtime.
Pinterest says that this trend, which is identified in its report, sustained growth for 13 months, as opposed to a short-term increase.
This could make the trends of Pinterest an even more important consideration.
While Pinterest did it loses some user growth in the most recent quarter, the platform experienced a significant increase in interest amid the COVID-inspired e-commerce wave. For some, Pinterest has become a substitute for the physical mall during the closures, helping to establish a stronger bond with users and becoming a more important tool for discovering and purchasing products. Pinterest wants to support this extensive product branding options, and new features such as Idea pens to engage with the trends of video consumption.
In combination, it forms a potentially powerful combination for your trading efforts, and the data here shows that Pinterest can be an excellent platform to learn and use important shifts within your digital marketing approach.
You can check out the full update from Pinterest for the full update here.