Snapchat wants to promote its inclusivity efforts with the launch of a new range of lenses which encourages users to play with their fingers, as part of International Deaf Week.
As explained by Snapchat:
“Using SignAll’s AI and computer vision technology that recognizes and translates American sign language, these AR lenses will inspire Snapchatters to finger their name, as well as other common words like ‘love’, ‘hug’ and ‘smile’. ”
The Lenses, developed with the help of Snap’s own hearing-impaired employees, are aimed at raising sign language awareness while also providing a more inclusive environment — and preferably allowing more creators to consider hearing-impaired users when they create their content.
On top of that, users can also share their experience with the new Lenses with friends, while Snapchat has also added some new Bitmoji stickers to further the opportunity.
This is a good initiative of Snap, because for many people sign language remains a distant concept, something they are tangentially aware of but have limited exposure to. By promoting ASL in the app and raising awareness, Snapchat can help more users understand what is needed for more inclusive communication, which in turn can be considered by more people in their content and placement process.
You have access to the new Snap gesture language lenses in the app.