Will TikTok be part of your 2021 holiday marketing strategy?

It will definitely be used a lot, with the platform guide the download maps of the app, and add more users, making it a legitimate competitor to Instagram for attention and relevance.

And it could be even more so among younger user groups, an important market for boosting brand awareness and demand. This is not for every business, and you need to spend time understanding the platform to maximize your campaigns (the best TikTok ads feel like regular TikTok cuts), but for those who map out their holiday strategy it might very well be worth experimenting with TikTok to stay in touch with the rising usage trends.

If you consider it, it will help. This week, TikTok published part one of it Guide to Holiday Marketing in 2021, which outlines some important usage statistics, important shopping dates to note, and even provides a calendar overview for planning your outreach.

TikTok offers more tips next week – you can see the full overview here, or the infographic summary below.

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