As part of its ongoing growth and effort to implement more monetization opportunities, TikTok has increasingly increased tends to e-commerce, which can help facilitate increased advertising activity, while also providing more revenue potential for individual creators through brand partnerships.

This is already an important condition of use Douyin, the Chinese version of the app, and now, with the holiday season fast approaching, TikTok press his case as a major product showcase and store destination, via what it calls ‘Community Commerce’ creator-driven word-of-mouth marketing.

As explained by TikTok:

“The TikTok made me buy The phenomenon has helped all kinds of products fly off the shelves – from leggings and milk froths on blueberry juice, detergents, household items, and everything in between. TikTok is so notorious for helping brands rise that it appears regularly in the news, and some retailers have created it #TikTokMadeMeBuyIt sections in their stores, knowing that buyers want to buy things they see on the app.

The increasing popularity of the platform offers a whole new range of marketing opportunities, and the virality of TikTok trends is consequently driving new shopping behaviors.

To help brands do this, TikTok has shared new insights and tips to help marketers strengthen their in-app product marketing efforts, which can shape your approach to TikTok marketing.

First, TikTok notes that its platform offers new opportunities for marketers to maximize engagement with their products through entertainment.

“People are less satisfied with many of the ads they see online. They are looking for advertising experiences that are truly entertaining, especially when it comes to trade marketing; about a third of people want trade to be more entertaining.

This is what TikTok does best, with short, entertaining tracks that make people watch and browse through their feeds. It provides a unique opportunity for brands to leverage the same trends, where many e-commerce stores deliver results – by creating TikToks, not ads, on the platform.

TikTok also notes that the algorithm is another important advantage in this regard, and that it is ‘hyper-relevant’ For your page‘:

‘While other content feeds are based on the user’s followers, the For You page is built around videos that users repeatedly like, share and watch. So, if someone on the For You page shows them a video in which he talks about, for example, make-up products or household goods, chances are good that they care about beauty or interior design.

This is an important point – as TikTok is more in line with the content than creators or profiles, it offers more opportunities to showcase a wider range of tracks from different providers. The algorithm of TikTok is also very good at detecting what you want, and you will show more of it (as everyone who has been browsing the app for over an hour) will attest, with the full screen presentation format also giving instant clues that the algorithm can then further adapt the recommendations to each individual viewer.

It works for regular cuts, and as TikTok notes, it is also effective at displaying relevant products, an important note to consider in your planning.

TikTok also notes that community trading facilitates discovery by encourage people to create entertaining content, rather than having it shared by the brands themselves.

‘The content is then shared and enjoyed by the trusted communities of the creators. In essence, it’s the digitalisation of word-of-mouth marketing — and it enables brands to form true connections with people in a way that drives awareness, favoritism, and sales.

Engaging in TikTok’s community sharing and remix culture can be a great way to increase brand awareness in this regard, and partnering with experienced creators on the platform can help foster this approach as it work to bring your product in line with the audience expectation in the app.

Finally, TikTok also notes that its evolving e-commerce tools enable users to leave discovery to action in a split second‘:

‘They hear about a product in videos on their For You page, then engage with the content and use our advertising products to visit a brand’s website to browse or make a purchase. It all happens within the TikTok app itself, and it happens so smoothly that users can return to their feeds as soon as they are done and then start the process again.

Here are some valuable notes, some important considerations for your approach – and again, with the festive season fast approaching, and TikTok still guide the monthly download maps of the appIt may be worthwhile to experiment with TikTok marketing and see what results you can deliver, especially through influential partnerships or platform experts.

It’s definitely an addictive platform, and if you can use it with your promotions, it can be a strong driver for optimal response.

You can read more of TikTok’s advertising tips and insights here.

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