LinkedIn has a new overview of the benefits of its platform to reach active buyers, and how brands can use the evolving advertising options to connect with the right people in the app.

In a new infographic, the LinkedIn team shared details about its growing audience, its growing confidence as a professional platform, and the benefits of connecting with members as they seek ways to be more productive and successful.

And there are clear benefits to the right brands in advertising on LinkedIn. The chart below also provides a complete overview of the target options and the range of outreach tools to maximize your efforts.

It’s definitely worth considering – you can read the full ‘Brand and Demand’ review from LinkedIn here.

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